When it comes to search engine optimisation services, text of the title tag is considered as the most important aspect of a web page. The page title (it is different from the heading) is the text displayed in the title bar of your web browser. In programming terminology, title text is everything written between the tags in the section of a web page.
Optimisers insist this is the place where your keywords must be present. Judicious use of keywords in this tag can alone push your campaign to greater heights. In fact, it is believed that you can afford to do away with all sorts of optimisation techniques if you optimise your title text correctly.
This tag holds even bigger importance for homepages of websites. A number of search engines do not pay heed to the 'keywords' meta tags in a web page's programming. They index pages primarily on the basis of title tags. Therefore, it is advisable to put in extra efforts in making your page titles keyword rich and conducive for search engines.
As per SEO service providers, the title should not be more than 60 characters, including spaces. Try and use your best keyword in the beginning of the title text. Avoid including the name of your company in this text, because the search engine is actually looking for keywords and not unfamiliar names.
But, if your company name is so popular that it can actually pass off as a keyword, you can afford to use it in the title tag text. For example, a web surfer is unlikely to search for a nondescript company name like 'Twinkle Furniture Makers Pvt. Ltd.' However, users will be interested in knowing about a 'Microsoft' or 'GE' or 'Hyundai'. These companies can use their names as keywords in the title tags and still be successful in their, search engine optimisation process.
Every page of your website should have title text relevant to its specific content. The homepage's title tag should have your site's general keywords and each subsequent page's title should have keywords that talk about the subject mentioned on that particular page.
According to optimisers, improper or non-existent use of titles is a practice that will keep you away from getting into the top ranks of search engine result pages. In fact, poor link building is the only other shortcoming that can be as detrimental to your online success.
Except, they're not coming.
You've got a trickle of visitors each month, just one or two a day if you're lucky. This isn't how it's meant to be. You've built such a wonderful site, how come people aren't desperate to visit it? How come people aren't devouring your sparkling prose and dying to know the info housed in its virtual walls?
The truth is building a good site is only part of the job when you want a successful website.
It's a whole other kettle of fish getting visitors. In fact some people would pay thousands of dollars to know the techniques which could get them to the top of Google. Luckily for you, keep it simple and you'll achieve the same success. All you need are the right tools and the most crucial of things, which you already have right? A decent website.
That's right, it's not enough to get visitors simply by making a great info-packed site, but at the same time, the one thing you need to get and keep visitors is the very same info-packed site. Once you get those first few visitors through the door, a snowball effect can take hold as word of mouth and Web 2.0 technologies take over and, sometimes overnight, you can achieve a huge boost in traffic.
A lot has been written recently about how linking to other sites is bad for search engine optimization. Garbage! As long as you link to websites on the same topic of yours, and crucially they link back, you'll have no problem getting valuable traffic.
The key here is once again to have a website filled with eye-wateringly beautiful content. Well, ok, it doesn't have to be Shakespeare, but the point is to think of your readers. If you happen across a site that is full of useless information, that is riddled with spelling mistakes and bad grammar, that looks, for want of a better term, spammy, what do you do? You head somewhere else and you certainly never return to that site.
Make you site a traffic magnet by transforming it into a content rich site that adds value to the web. Then, in turn people will want to link to you. In time, people will link to you whether you ask them to or not, giving you hundreds, nay thousands, of back links and all the traffic you can handle.
The moral of this story then is not to concentrate on the latest internet marketing tricks or fads, but to think of the surfer himself. Amongst the millions of web pages, what can make yours stand out? Find the answer and you'll have an income stream that could last you your lifetime... and beyond.
Both Aisha Danna & Matt Oconnor are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Matt Oconnor has sinced written about articles on various topics from Yoga Practice, Business and Finance and Wine and Spirits. Matthew owns a site which covers the latest tools and ideas for making your fortune on the net, see his and also his review of the best. Matt Oconnor's top article generates over 450000 views. to your Favourites.