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Hip hop or urban fashion has beenwidely popular since the 80's. It has evolved and grown along with evolutionand growth of the music industry. This fashion style has given birth to manybrands and clothing lines. One of these is SeanJohn.
In 1998, Sean John Combs, alsoknown as ?Diddy? in the music scene, launched a signature collection ofsportswear. The clothing line carried the name Sean John, taken from his first and middle given names. Ithas always been a dream for him to start his own apparel line to fill a void inthe market for well-made, sophisticated fashion forward clothing that alsoreflects an urban sensibility and style.
Currently, Sean John is co-owned by Combs and supermarket mogul RonBurke. The company has enjoyed critical and commercial success with revenuesnow exceeding $100 million annually.
Aside from being commerciallysuccessful, Sean John has also received acclaim from the fashion industry. From2000 to 2005, Sean John has been nominated for its excellence in design in theCouncil of Fashion Designers of America (CFDA) which is held annually in NewYork. Sean John was even awarded the CFDA Men's Designer of the Year award in2004.
The brand has made a mark in mediawith the first nationally televised runway show in February 2001 during FallFashion Week. The show was aired live on E! Television and the Style Network.The following year, still during Fall Fashion Week, the New York Times ran afront page story on Sean John.
In the business arena, it hasacquired and invested in several companies. In 2004, Sean John invested in thehigh-end label Zac Posen while in 2008, it purchased urban lifestyle brandEnyce from Liz Claiborne for $20 million dollars.
Currently, it carries men's andboys? apparel and accessories like pants, shorts, tops, sweaters, blazers,underwear, socks, belts, cufflinks, eyewear, wallets, hats, scarves, gloves, andties. Although the brand only has apparels and accessories for males, it offersfragrance for both men and women. Its latest men's perfume called I Am King waslaunched in November 2008 and has the largest print ad in Times Square.
Visit the website http://www.streetzwear.com.