When talking about trends in SEO, we are really talking about what Google is doing. Since Google is by far the leader in this field it is rare that another search engine innovates before Google.
Earlier this year, Google filed some new patents that are sort of interesting to read if you like that kind of stuff. To sum it up for the rest, Google's new patents talk about using relevancy to determine whether a site is worthy of including in the search engine result pages (serp). Relevancy in Google's mind is about how the words on your page compare to others site's pages that are on the same topic.
So, let's say your site is about politics. Specifically, republicans. Pages on your site will be compared to other sites that have similar pages about republican politics. And let's say you have a bunch of pages talking about President Bush. Those pages probably should also mention the White House and possibly the Vice President, Congress, current affairs, etc. Because other sites are relating George Bush to those other key phrases, you'd better work them into your content also.
Using Relevancy to your advantage will help your site to be viewed as a possible authority site. Authority sites have a distinct advantage when it comes to higher placement in the search engine results. Often times, education and government pages are viewed as authority (still a debatable practice) because of their domain. It is very tough to beat these pages but it can be done if you provide better content.
Your goal is to have the search engines consider your site an authority by providing content that is not only original but also viewed as relevant when compared against the web as a whole. No longer will keyword stuffing a web page get you a high placement. The search engines are working towards a learning machine with the ability to recognize patterns and use those patterns to manipulate their output.
Even though Google was the first to file patent, you better believe that Yahoo! and MSN are not far behind. It will be interesting to see if all of Google's patents will be accepted due to the wide ranging impact of the relevancy concept. It could be that the technique passes but the overall concept is rejected. Only time will tell on that subject, which could be a couple of years...
So, for 2007, build quality sites with relevant content and quality user design and you will have a web site that will stand the test of time, at least for 2007.
It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for in the search query box, nearly instantly, the search engine will sift through the millions of pages it has indexed and calculated and present you with results that match your topic in the most relevant way. The searched matches are also ranked, so that the most relevant results show up first.
Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking. You should always strive to continuously promote your website without pause or hesitation. If you pause, this gives another website a chance to gain on you and move ahead of where your standings in place are that you have worked so hard to accomplish in the search engines.
Much of the competition uses one of the top 6-7 search engines and these search engines attract more visitors to their websites than anything else. Obviously a lot of the exact results you may receive depends on which search engines the customers use and how they individually rank your site.
It is the Keywords that play an important role most times than any expensive online or offline advertising of your website. This is a very important part of the promotion to remember if you want to gain on your competition. The keywords that a customer may type in to the search engines are very important to finding out which keywords you should be aiming for.
It is shown by surveys that when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
The first option they have is that they will find your website through a search engine. This is very common amongst the masses.
Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
Occasionally, they find a site by hearing about it from a friend or reading in an article.
Thus it's obvious that the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.
All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don't forget that algorithms also give weight to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.
Both Kevin Sinclair & Terry Detty are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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