What many people do not realise is that once your web site is published, instant success is unfortunately not what is on the cards. your web site is a whitebait swimming around in a sea of sharks.
There are many companies out there who will charge you the earth for what they call search engine optimisation. But do you know what you are really getting, are their results foolproof and are they really "experts"? Well, the chances are it is possible they could be, but the vast majority do not do what they say on the tin.
You do not need to spend a fortune on Search Engine Optimisation; use these tips to point you in the right direction.
1.Keywords: There are many sites on the internet that offer analysis of your web site, equipping you with a list of valuable keywords.
2.Links: Add and exchange your link with as many sites as you possibly can in order to increase your chances of being found.
3.Forums & Blogs: When contributing to forums, and adding comments onto blogs make sure your URL appears in your signature line.
4.Articles: Utilise the resources of an article distribution service to reach your target audience.
5.Sitemap: Make sure you have a clean sitemap for your website and submit it to the search engines.
6.URL Submission: Make sure your URL is submitted to the top 3 search engines available on the web - there is no need to be listed on hundreds.
7.Directories: Add your site to business and specialist directories on the internet.
Search engine optimisation takes time, results may take up to 2 or 3 months to start to filter through, but they will, and when they do, all that hard work will be worth it.
A Virtual Assistant is an ideal resource for putting these actions into play, from the designing and building of your web site to in depth search engine optimisation. In addition, they could also drive email campaigns, offer marketing materials and advise on various other ways to enhance and optimise your new web site.
You are now armed with the seven simple steps to basic search engine optimisation!
Search Engine Optimisation (SEO) is still one of the most overlooked and under utilised means of advertising a website, and even many web development companies seem to have trouble understanding it, and applying it to the websites they design and develop. SEO is simply the process whereby a website is designed and developed with a view to it being well indexed on one or more search engines.
Search engines are the cornerstone of your website marketing campaign because the majority of websites are still found via search engines. Here are some commonly asked questions about SEO:
Is it free?
Generally still free, although with the huge number of websites now going live the wait for your site to appear on that search engine can be long (several months). This is especially true of International search engines, many of whom have introduced paid "express submissions". These can be value for money, but be careful.
Submit to 15,000,000 search engines for free?
Don't you believe it. I do not recommend any company use these tools to submit their website to search engines. These services can spam search engines with your URL, an effectively get you banned or certainly prevent you from submitting your site again under controlled conditions. Submit your site to search engines one at a time. Remember: do it once and do it right!
What are the tricks then?
There are several key things, which need to be considered:
1.Domain name. Perhaps the most easily overlooked, a domain name that "says it all" about your business is really the first step 2.Meta tags. While not the answer to your prayers, they are vital to good search engine rankings 3.Keyword density and layout. Attention to keyword density in your both your meta tags, and site text is essential.
Another thing to remember: search engine optimize every page in your site separately, and relevant to the topic of that page.
Both Michelle Dale & Ashley Bryan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Michelle Dale has sinced written about articles on various topics from Internet Marketing, Finances and Direct Marketing. Michelle Dale is an experienced Virtual Assistant, and Director of Virtual Miss Friday. She assists businesses and individuals to achieve their professional goals. After a successful career in senior and executive roles, exceeding targets, designing and m. Michelle Dale's top article generates over 4400 views. to your Favourites.
Ashley Bryan has sinced written about articles on various topics from SEO Search Engine Optimization, Site Promotion. For a professional business web site talk to Webstarters , and. Ashley Bryan's top article generates over 4400 views. to your Favourites.