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[S191]Search Engine Optimisation Consultant

by Andy Rasikiao, And

From a small local business in a town to a big industry playing on an international platform, marketing has been a prime tool for any company or business to succeed. People started with using tools like write-ups, references, pamphlets and much more to convey their means or advertise themselves among a group. But now is a time where everything happens just on the click of your finger. And in this time is required marketing at the speed of light, marketing with niche concepts that are applied even before a common man would think.

With the time we are moving from a physical world to a virtual world. Companies started building up their websites to have a presence in the virtual world. But likewise there are billions of websites. What would be your identity then? In this age of Internet and Technology, getting your business visible to your customer segment is more important and this is where the Search Engine Optimization comes into picture.

Building up a website is like making a saw and optimizing your website is like sharpening that saw to use. And it is quite logical that you cannot take optimum use of your saw without sharpening it.

Search Engines are a system through which one gets the information the later wants. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines through search results. Usually, the earlier a site is presented in the search results or the higher it ?ranks?, the more searchers will visit that site. In simple words, Search engine optimization (SEO) just means your site is as accessible as possible to the search engines to improve the chances that they will serve it up when your potential customers type in specific search terms (called keywords). The more easily search engines find your site, the higher up it appears on their results pages.

In this world, SEO is definitely a smart move for any business.

But getting your site ranked for your keywords, there are many aspects that play a key role: a proper site structure, clean coding and necessary keywords, to name a few. This requires the every page of your website to be optimized. Every page should have a proper title, genuine keywords and a perfect description that matches the page. These title, keywords and description have to be relevant for every individual page. Search engines ?crawl? the Web looking for the keywords that their users enter, so putting those keywords throughout your site means your pages will be picked up during searches by the search engine. Hence you have to put your foot into your customer's shoe to understand what keywords your customer would use to search for a particular product or service. You have to learn your customers? mind and this will give you the best of Title and meta (Keywords and description) to optimize your website. Also, optimizing your content is equally important as that plays an important role. You may optimize your content with putting keywords in your content, giving the Heading tags to titles, giving bold effects wherever necessary, giving links (to phrases in the content) to internal pages wherever appropriate.

Also, other activities to rank up your website in search engines are submitting your website URL into more and more search engines, adding your website URL into online directories, building up links with other relevant business sites, submitting rich articles into article sites, submitting your blog pages into various blog sites, submitting Press Releases into various Press Release sites. This will both increase the traffic overall to your site and enhance your search engine rankings, since the search engines pick up on the number of times people link to and from your site and rank your website higher accordingly.

People try many techniques to boost up their website ranking in these search engines for the specific keywords. People make researches to add-on their skills to make this task easier, faster and more genuine.

There are companies that provide services for SEO to other companies. We at Semaphore Software (www.semaphore-software.com) have a dedicated team that researches on the SEO and SEM (Search Engine Marketing) activities and undertake projects to upgrade the website ranking for our clients from different businesses.

It has become very important to move ahead with the fast pace if you wish to survive your business in this global competition.

Thereare man things money can buy; such as the services of a good SEO agency.However there are some things which not only transcend the power of money butalso dilute the impact of the services that have already been undertaken. Theseare the inherent constrains in a website that are overlooked at the time ofdeveloped as design agencies do not always keep in mind your search engineoptimisation plans when developing a website. This results in unwarranted disputesand numerous delays always resulting in additional costs. These can be easilyovercome if at the time of developed a few factors are kept in mind.

Typicallythere are 2 kinds of websites that we come across regularly. Static websitethat are developed in HTML and Dynamic website that are a lot more complex anduse data bases and server side scripting languages to display results.Optimisation of static website is relatively straightforward where through theFTP most SEO can be implemented. The trouble comes with dynamic websites whereoften the facilities do not exist to make the basic changes.

Aspart of most search engine optimisation (SEO) strategies the following are alist of activities that are routinely carried out.

1. Meta tagoptimisation

2. Addition of static content to dynamicpages

3. Optimisation of internal links

4. Conversion of dynamic URL's to staticURL's

5. Modification of site maps

1. Meta tagoptimisation

There are 3 key parts to Metatags. These Meta title, Metadescription and Meta keywords. In many websites theseare dynamically generated based on certain pre-defined rules where theinformation is picked up from certain parts of a page. Although their relevancehas been consistently debated there is no denying that having well optimisedand relevant Meta tags are part of best practices andcan also influence your click through ratios. The design agency should providethe facility where, depending your SEO strategy you should be able to easilyoverwrite the dynamic Meta tags making them as relevantas possible.

2. Addition of static content to dynamicpages

With a large number of e-commercewebsites there are enough tools that provide cleaver facility to mangeproducts, cross selling and other functionality. As most of these pages aredynamically generated many of these do not really exist. Hence most searcheswill result in either the home pages or top level pages appearing on searchresults which can loose a lot of your visitors. The website should have theprovision where the products can be dynamically generated but at the same timehave content that is static.

3. Optimisation of internal links

While most focus on developing backlinksfrom external websites, one of the most effective search engine optimisation(SEO) techniques is to effectively interlink pages within your website. If yousee a Wikipedia page it is full of anchor texts that link to relevant contentwithin the website. A website's content management should have the functionalitywhere content can be easily hyperlinked.

4. URL modification

Dynamic websites often have URL that havelong query strings consisting on numerous characters that mean very little touser and even less to search engines. There are tools available that can beinstalled on the server such as mod_rewrite ISAPI-rewrite depending on theservers that you are using. These can dramatically alter the long complicatedulr's into addresses that are meaningful giving a boost to your SEO rankings anduser experience.

5. Modification of Sitemaps

Each successful website evolves overtimein its technology, products and marketing strategy. With the growth comes acolossal amount of information which at times gets lost in the website orotherwise looses a user. A site map is a blueprint of website which shouldallow the webmaster to dynamically keep it up to date with the growing demandsof the website There are many website that maintain it diligently during theinitial states only to overlook it when other things take priority.

Byequipping your website with the functionality to make the above changes, youwill be giving your SEO agency the best possible chances for collaborating withthe web design agency and in implementing changes.

Mediarun Search as a company in London offers (SEO)and search marketing services like Performance SEO, to get your clients' website in the highest rankings of all leading searchengines.

Article Source : Pg. 12

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Both Andy Rasikiao & Mediarun are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Andy Rasikiao has sinced written about articles on various topics from SEO Search Engine Optimization, Site Promotion. You can post this article on your blog only if you link back to Search Engine Submission. Andy Rasikiao's top article generates over 1900 views. to your Favourites.

Mediarun has sinced written about articles on various topics from Site promotion, Modelling and French Vacation. . Mediarun's top article generates over 49500 views. to your Favourites.