Many advertisers have experienced lack luster results in their attempts to utilize search engine marketing because they failed to understand the complexity of launching a successful search engine marketing campaign.
Advancing a search engine marketing campaign under the guidelines of pick a keyword and watch the traffic roll in, has doomed many would-be search engine marketers. They choose their keyword list, place an ad on the keywords, and wait for the sells that never happen.
Thats the way it works right? Wrong! That was maybe 10 years ago. Now, marketers are dealing with a much more savvy customer that can use a search engine like an extension of their own bodies. If they arent satisfied with what they found in their initial search, they can quickly come up with a rephrasing that can potentially put them on the trail of what they seek. This means that ads appearing on the side of the page are less likely to be read , as the user determines from the first couple of listings that there may be a better keyword set to search. If they search the keywords correctly, the top five listings should be all they need. Ads on the side of the page, 5 pages deep in the rankings are, for lack of better terms, useless. Ads that are in the top of the advertising categories are usually too expensive to make a profit for smaller organizations, so they arent really an option. Add to this that most search engine marketing campaigns are approached with the wrong strategy for making the web surfer interested in their product offer and you have a perfect storm for search engine marketing ad inadequacy.
Todays search engine marketing campaigns, like many other marketing techniques, are usually deployed with the same tunnel vision game plan that proved limitedly valuable for smaller businesses a decade ago. Now, those strategies are antiquated at best. The old train of thought envisioned a strategy to catch the users attention when he or she is looking for a different product all together, then sell him or her your products. This thought process eventually gave birth to the pop up, slide in, pop over, the text ad, and many many more angles to implement the plan of interruption marketing. At the surface, this marketing technique seems flawless but as the lame ROI figures would indicate, one must come to grips with a sobering conclusion. Interruption advertising is not as effective as it once was.
Face it, the internet and the internet surfer has matured. Web surfers have somewhere they are trying to get to online. If you dont have the exact solution, they are very good and telling you to get out of the way by skimming over your website and clicking off of it. Search engine marketing campaigns are increasingly being thwarted by the fact that much of the advertising budget goes to paying the cost for website skimmers. Skimmers are web surfersthat have a very short attention span when it comes to internet surfing. They click on an ad, and are successfully directed to the website being advertised, but only stay for a few seconds or less. That, my friend, is a skimmer. As a search engine marketer, you still pay the fee for the click through but get none of the benefit of having a potential customer read about why your product is so wonderful. That is an ROI buster.
The shear number of skimmers online today has grown and flashy website designs do not slow them down like they used to. Been there. Seen that. Search Engine Marketing now has to adapt to the changing marketing climate. The focus can no longer be all about getting the readers attention, it must instead focus on getting and keeping the web surfers attention.
An exciting advancement in search engine marketing is the introduction of error marketing through TypoBounty dot com. Through Error Marketing advertisers seek to better their sells pitch by eliminating any problems and errors that exist on their web properties. They offer a bounty or cash reward to anyone that can find a specified type of error on their web property. This draws massive amounts of traffic from potential customers that are seeking to earn money for finding errors. In the mean time, they read the entire website, giving the advertiser a greater opportunity to tell why their product should be purchased. Since it costs less than 10 dollars per month to advertise this way, and the advertiser can pick and choose the types and number of errors they will pay for per month, and the amount they will pay, and visitors read the entire sells pitch, powerful advertising campaigns can be embarked on for less than 20 dollars per month. Compare this to the 300 to 15,000 dollars per month advertising campaigns and other techniques that cost more and deliver much less and the benefit is clear.
The art is keep their attention and have the hang on your every word.literally.
Since searchers dig to the deepest depths of the TypoBounty dot com website looking for a chance to earn, ads are not overly affected by bid wars from larger more financially equipped marketers.
Get their attention. Keep their attention until every point about the product as been digested and stored in memory. That is how you get a customer to buy.
You might be wandering the reasons your web site is not getting much internet traffic. After all your web site took lots of financial and human resources, but unfortunately like so many web sites, it is quite unknown and as a result it does not get enough internet traffic to make it financially viable.
Did you know that about 80 percent of all web site traffic originates from search engines? Yes, it is true! Listing near the top page of search engines and obtaining the attention of your target audience should be a main priority for any web site internet promotion.
And the good news about this is that improving a web site position in search engine pages may be done for free. How? Using search engine optimization (SEO) techniques.
There are many ways to promote a web site. Some promotions are paid and some are free. Among the free ones, the search engine optimization techniques enable web sites to become search engine friendly. In other words, it makes website pages to accept the search engine crawler in a friendly way. These techniques will be some of the steps one will have to use to obtain a better position in search engine's pages, when searching for specific keywords, related to services or products offered by a web site.
The html Title tag is a very important element and must include the most important keywords or phrases, which best represent the products or services offered by the web page. It should not contain more than 60 characters.
The html meta Keyword tag should have all the keyword phrases which best represents the products or services offered by the web page. Avoid repeating keywords and bad use of capital letters. It should not contain more than 250 characters.
The html meta Description tag is a description of the web page, which will be displayed by the search engine. Make sure it contains keywords phrases. Avoid repeating keywords and bad use of capital letters. It should not contain more than 200 characters.
Keywords in Headings tags (h1) will be interpreted by search engines as being an important keyword relevant to the web page, and it should be looked for and indexed by the search engines.
It is a good practice to include informative text one every page, using natural language and appropriate keywords. It should contain more than 200 words. Informative text should be placed in the html Body section of the web page.
Every html picture 'img' tag should contain an ALT tag with an appropriate description. Keywords should always be used when appropriate.
Every html hypertext link 'a href' should contain a TITLE tag with an appropriate description. Keywords should always be used when appropriate.
Make sure there is a robots.txt file in you web site directory. This is a text file created by the webmaster, which will guide the search engine's crawler when indexing a web site.
There are some cases in which one might not want to have some web pages indexed. This way thru the use of robots.txt, one will have control over which pages will be indexed and made available to the search engines.
User-agent: * Disallow: /tmp/ Disallow: /data/ Search engine's crawlers become more efficient when indexing web pages with no html errors. Beware that some html errors can make search engine crawlers to give up indexing web pages. So it is recommended for those web pages to be indexed, there should be no html errors.
Links are very important to search engines. The quality of links and whether it is reciprocal or not, are important factors in evaluating the importance of a web page. Links from web sites with higher page ranks are a plus.
It is very important the registration of a website with directories and search engine web sites. It is a way of telling the world that your web site exists. Avoid using automatic search engine/directory registration.
Search engine optimization has become a very important set of procedures which helps web sites to become more relevant to search engines. To obtain an increase in internet traffic will take some time. It probably will take some kind of additional promotion too. But anybody in need of higher internet traffic, free search engine optimization might be considered his first option.
Both John Reed & Shawn Hickman are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
John Reed has sinced written about articles on various topics from Video Games, Credit Cards and Auto Insurance. The author, John Reed, has 15 years business marketing experience and has had the opportunity to use and review multiple marketing strategies and techniques. You can. John Reed's top article generates over 22200 views. to your Favourites.