Surprisingly, many companies do not realise the significance of having their website developed and design to be read and understood by both search engines and human visitors. Companies get blind-sighted by designers that impress them with flashy presentations, impressive creative's and clever navigation techniques.
There are many impressive websites entering cypersace daily. Impressive splashy entry pages and dazzling creative's demonstrate the creativity of the web designer, but unfortunately these websites do very little for the websites rankings in search engine results. Very often, the only objective that is achieved by these types of websites is that the person or company that designed the website is has unquestionable creative talent. As brilliant as these websites may look, unfortunately many of these are simply doing absolutely nothing for the company. It is surprising how few web designers today are taught the skill of optimising the websites that they design for search engine rankings.
From the start of the web development project, a website owner should commission an experienced search engine optimiser to prepare the website brief for the design company, thereby defining those essential elements that should be incorporated. Without properly configuring the page architecture, and content a website stands very little chance of being positioned anywhere of significance on search engine results pages.
Search engines apply hundreds of variables to their very scientific formula for ranking websites. Thus, website owners, web designers and marketers should take cognisance of the fact that it is simply not good enough to publish a fancy looking website onto the Internet and expect it to start attracting and converting customers in the hope of producing income from their new online presence.
It takes a substantial amount of research, skill and careful planning to create a website that will be recognised by search engines as relevant enough to rank anywhere on the first page of results. This alone does not guarantee that that the websites offers a user experience that satisfies the researcher's needs and eventually may convert the researcher into a customer.
There is no instant recipe for getting ranked highly on search engines. It is a process that requires a great deal of planning, editing and monitoring in order first climb into the top ranking positions and then to try to remain there. With the algorithms changing at will, there is no one technique ?cast in stone' that will guarantee top rankings. If you want to reap the rewards, you need to invest time and effort into properly researching your competitor's position, and then carefully plan a strategy that will hopefully outrank them, while at the same time attracting niche targeted audiences.
Beware of companies promising to have websites ranked in the top ten results pages within weeks. Although some websites do rank much faster than others, those companies practicing spamming techniques may get websites ranking in a matter of weeks but, in return they can expect to be dropped from the rankings ? or even worse, be blacklisted by the search engines within as little as six weeks.
Companies should be careful to approach search engine optimisation from an ethical, spam-free perspective if they want to thrive in this very competitive environment. Until such time that a website ranks highly, there certainly is a place for paid advertising (pay-per-click).
Starting blog: You can start a blog with your own domain installed www.Wordpress.org as blogging script at your own host. This is what savvy marketers do for their blogs. Other option includes starting blog with Google at www.Blogger.com both Wordpress and Blogger are free, easy to start with and both have comprehensive tutorials for beginners.
Blog Design: means the Design, format and structure of your blog. What will be the colors in background, what will be the font color, and font face and how many columns the blog page will have, Will the sidebar at right side or at left side. Just jot down the things you want to have in your blog and choose most suitable Template for your blog. There are so many free templates available to choose from for both Blogger and Wordpress. Otherwise you can hire someone to design a template for you specifically according to your choice and needs.
URL Structure: This should be user friendly as well as search engine friendly. To make any URL user friendly it should be something short and concise but make sense that what will be the page about having this URL. Like /blog-tips.html is best than /article23.php Having URL structure like /post-title.html instead of /post?123 makes search engines and users experience beneficial for them and for your blog.
Blogging: Blogging is logging something everything related to the topic, daily, regularly. This is just as people in the past use to write their diary daily. So a great blog about Traffic Tips is that blog which is updated regularly. So if you want results from your blog. DO blogging i.e. posting very often at the specified topic of your blog.
Categorizing: Categorizing your content increase the search engine ranking and user experience at your blog. So if my blog is about Traffic Tactics, you can have categories Free Traffic, Increase Traffic, Buy Traffic and Targeted Traffic. This help the blog rank high in related topics.
Tagging: tagging is hot topic now a days, if you want your content/post get great visibility and wide exposure, Tag your content. This can be done with pre-installed plug-in in your blogging script or manually adding for specific Tagging sites. Popular sites include technorati.com Del-icio-us and digg.com
Pinging: whenever you post something new at your blog, pick a loud speaker and announce to the whole world that your blog has something new! To do this online Ping your blog with any pinging service site. So after you post something new go to www.pingomatic.com or www.pingoat.com and PING your blog. This is easy and take less time but big benefits.
Linking : Link swapping or link exchanging is a right and legitimate way to increase your search engine ranking. You can ask related bloggers manually for link exchange or you can use specific services to help you find link swapping partners. Two famous sites specially for bloggers are www.link2blogs.com and www.bloglinker.com . To get maximum benefit from link swapping, only exchange links with related bloggers and do not link to the sites or blogs which are using Blackhat SEO tricks.
Directories: Submit your blog to blog directories and niche directories. This will help your blog in two ways, firstly you will get direct traffic from there, and secondly your blog will have one another permanent link there. Which will boost your search engine ranking and you can expect more free traffic from search engines.
Search Engines: In the above lines I have discussed many tips to boost your search engine ranking. But what if your blog is new and have not yet spidered or indexed by any big search engine like msn yahoo or google. So you want to add your website in Google's database fast? Here is a million dollar tip but free for you, to get indexed new blog in google within a day or two. To do this, go to www.craigslist.com and post a free ad with the link of your blog. This site is PR8 and your will get indexed ASAP. But use the site legitimately and with good faith according to their rules. Do not abuse or spam this site otherwise you will be wasting your time with no success.
Now your site is in Search engines databases, now it's your duty to do blogging regularly, posting new content, tagging, pinging, and sticking to the main topic. If you keep doing this, you will be getting your blog organically growing and getting traffic in truckloads, happy blogging and happy free traffic!
Both Gillian Meier & Mohsin Rasool are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Gillian Meier has sinced written about articles on various topics from Internet Marketing, Personal Desktop and Family Travel. Blue Magnet Web Intellect is an Internet Marketing Training and Consulting company in South Africa offering Search Engine Marketing and SEO training and consulting services to new and existing website owners, developers and marketers. Visit. Gillian Meier's top article generates over 33100 views. to your Favourites.
Mohsin Rasool has sinced written about articles on various topics from Internet Marketing. Mohsin Rasool is a FREE TRAFFIC EXPERT, who does blogging about Free Instant Traffic daily at . Visit his blog, there is so much to r. Mohsin Rasool's top article generates over 720 views. to your Favourites.