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[S206]Search Engine Website Promotion

by John Hartley, Joh

When you are getting a website built for your business, you will find that different designers use different methods. As a rule, web designers are too keen on the design and images, and less interested in fast loading of the pages and search engined optimization. So you need to be careful when you select a web designer. What you want is:

A search-engine friendly site
Pages that load fast
A website that is easy to navigate around
A site that reflects the philosophy or passion in your business

The site can be designed in HTML, PHP, frame sets, or JavaScript or with Flash. First, do not have the site designed in JavaScript. It is fine to have snippets of JavaScript on the pages, to set the current date or to track visitors, etc. However, the search engine spiders do not read JavaScript, so do not have the complete site designed with it.

Don't use Flash unless you must

Also, don't use Flash for the whole site, unless you must do so to protect the images from being stolen, or for some other important reason. In that case it is a good solution, but you will need some static pages that the search engine spiders can read. Flash is a pain, because it takes so long to load, even with broadband, and Flash sites are generally inflexible, in design and for the user. However, it is fine to have a few videos in Flash.

Nor frames

Frame sets used to be popular five to ten years ago, because you use the same code for every page, except for a link to the text of the page. This is not a search-engine friendly method. Usually, any links provided to the site go straight to the home page, which is not suitable for search engine optimization. Frames can be adapted so the search engine spiders can read them, but are still not such a good way to go as HTML or PHP, even though they can load fast.

HTML and PHP are better

HTML is fine for small sites, up to about 20 pages, but PHP or a combination of PHP and HTML, in which PHP elements are included in the HTML as files also works well. The advantage of HTML and PHP, is that the pages load fast, and that when the search engine spiders visit they see all the code and text that makes up a page, not just a list of files.

Of course, whatever you do, you need the title tag on the page.

It is also a good idea to have a description tag, which includes the main keywords, and to make sure the main keyword is included often enough in the article.

The title tag and description are included in the head of the page.

Overall, then use HTML or PHP for your site, and make sure that pages load fast, and are search-engine friendly.

A website ranked high at the top positions in the search engine rankings has the possibility of attracting more visitors than the websites having lower rankings. So, it becomes extremely important to have good search engine visibility in order to attract visitors. Though creating a search engine friendly website is not a difficult task at all, but it requires some exceptional efforts. The points listed below will definitely help you in creating a search engine friendly website.

Importance of Domain Names
The domain name of your website is very important from search engine's point of view. Search engines always prefer websites which have relevant domain names. Besides search engines, visitors also tend to have a rough idea of site's content, when they see the domain name.

Website's Layout
Search Engines also give importance to how good your website's layout is, so it should be designed with great care. Your website should have a good linking structure; the linking structure makes it easy for the visitors as well the search robots. You should try to link all your optimized pages from the home page itself.

External CSS Style Sheets
Search engines prefer websites which have less amount of code in comparison to the content. This is where external style sheets can help you. Use external style sheets to reduce the amount of code and overall complexity of the website. It is always advisable to make external CSS files then to add all the styles in the page itself.

Don't Use Frames
It is well known fact that search engines do not index websites that use frames, as search robots can not crawl frames. So it is always advisable to not use frames in a website.

Outgoing Links on a Page

Don't stuff your web page with too many links. Keep the number of links on a single page to around 25 or 30.

Ratio of Images and Content
Only plain HTML code is visible to search bots. So, try to keep the number of images and graphics as small as possible. You need to have a perfect balance of images and content to make your site search engine friendly.

Article Source : Web Design And Development Services

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Both John Hartley & Jumphigherglobal are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

John Hartley has sinced written about articles on various topics from Auto Insurance, Adwords and Aerobics. For information on free website designs go to , which is run by John Hartley.. John Hartley's top article generates over 60500 views. to your Favourites.

Jumphigherglobal has sinced written about articles on various topics from Search Engine Marketing, Shopping and Travel and Leisure. . Jumphigherglobal's top article generates over 6600 views. to your Favourites.