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[S203]Search Engine Ranking Tool

by Savant Consultants, Sav

Finding ourselves at the top of the search engine results pages can certainly put a smile on our face. After all, many of us spend a lot of time, effort and sometimes money in order to achieve these rankings. There are times, however, whenever a good search engine ranking tool is going to help us with our efforts and make things a lot easier in the process. Although there are a few which give us a little bit of help with everything, it is often necessary for us to have a tool that does something specific. Here are several different things that a search engine ranking tool can and should do for you. Some of these will be covered by a single tool and others will be contained within a multi-tool.

Keyword Selection - There are several different tools that are available out there which can really make a difference as far as our keyword selection is concerned. After all, basic search engine optimization starts with the keyword phrases that we are going to choose. If we are able to choose these phrases wisely, it is difficult to tell how far our business can go. If we pick the wrong phrases, we will be disappointed with our efforts. Not only should one of these tools help us to pick the keyword phrases individually, it should also be able to check on the search engines to see how much competition it has. By choosing words that are directly related to whatever we are offering and then making sure we are able to rank for those keywords without too much effort, we take a lot of the guesswork out of the entire process.

Looking for Links - As far as a search engine ranking tool is concerned, one of the backbones is having a tool that will help us to acquire new links. Some of these tools need to be avoided because they tend to find us links that we really don't want or that may harm our ranking in one way or another. Having a search engine ranking tool that helps us to acquire new one-way links into our website, however, can really give our rankings a boost and save us a lot of time in the process. Many of these tools include ones that find related websites for us to contact, distribute articles that we write and find blogs where we can leave a comment. Having a tool such as this will help speed up your backlinking campaign.

Checking Your Rankings - Another thing that can be very beneficial to us is to have a search engine ranking tool that will actually check the keywords that we are targeting to see where our pages are listed. We are then able to tell at a glance if we are improving as far as our search engine optimization is concerned or if we tend to be falling away. We will then know if we need to adjust our efforts in one way or another.

Yahoo recently filed a patent application indicating that search engines might be examining the amount of clutter and the usability of your web pages to help determine your search engine ranking. Google has a patent application called "Detecting and rejecting annoying documents". Yahoo’s application lists a number of factors that search engines can use to help determine the usability and or clutter of a web page.

These factors include things like the size of a page, the number of image ads on a page and how many are above and below the fold. The number of ads of various kinds, the number of ad links, the number of links in general could also be considered. Heck, they can observe the number of tables, the ratios of various things like total words to text links or whatever.

The search engines are pretty smart, and getting smarter all the time. Ultimately the goal of the search engine is to make the searcher happy. And most humans are happier with clean attractive websites that are easy to navigate and where it’s easy to locate what they are looking for.

You’ve seen those pages cluttered with banners and ad text links…even banners that flash! There are so many ads that it’s hard to figure out what the site is about, and it makes navigation difficult. It’s pretty easy to see that with the right algorithms the search engines would be able to spot those cluttered sites and penalize them accordingly.

These days it’s not enough to spell check your pages. Your pages should have proper grammar as well. If Microsoft Word can find poor grammar then the search engines can too. In fact, it would not surprise me at all if the search engines can determine whether or not a page has a layout that is pleasing to the human eye. This could be done by checking to see how many different fonts are being used on the page, and how much size variation there is and where along with the use of bold, underline, italics etc.

There are general rules that apply. For instance, humans like it when there is a nice straight edge somewhere for the eyes to follow. This article is left justified so there is a nice straight line along the left border. However, if this text were centered on the page, there would be no straight
line on the page for your eyes to follow, and it is thus less attractive, and much more difficult to read. Centering text on a page is the mark of an amateur.

It’s still my opinion that your best option if you want lots of free organic traffic on a long term basis, then build your pages for humans. Make them as easy to use as possible, and provide the visitors with what they want. You can find plenty of information about SEO online, and by all means find that information and use it. Just don’t try to fool the search engines. Give them what they want, and that is what a human visitor would want. Make that the primary objective.

One of the more exciting ways of squeezing more income out of your website is the new 5 second audio ads. They do not ad any clutter to your page like more banners or links would. They don’t take up any room. They don’t take your visitor away from your page.

When a visitor lands on your page, a 5 second audio ad plays and you get paid. No clicking is necessary. Simple uncluttered additional income for your site. Get paid for every visitor. All you do is add a small piece of javascript code to your page and you are ready to go. It doesn’t interfere with any other program including Adsense. It’s something to think about anyway.

The final ingredient however is one of those things that is very hard to manipulate…time! It just plain takes a long time to gain the trust of Google, and that is where you want to be. After you finish your site, be prepared to wait a year or more before you can get loads of free search engine traffic. You may get a trickle, but the torrents will take awhile. If you’ve done your job, it will be well worth the effort.

Article Source : Dating On The Internet

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Savant Consultants has sinced written about articles on various topics from Internet Marketing, Site Promotion and Computers and The Internet. Alvin Jay are also known as Savant Consultants, specializing in providing work for businesses. Visit their website for. Savant Consultants's top article generates over 27100 views. to your Favourites.

William Lund has sinced written about articles on various topics from Affiliate Programs, Gardening and Home Management. Learn more about the amazing new audio advertising program for webmasters and bloggers: Visit Mr. Lund’s blog:. William Lund's top article generates over 90500 views. to your Favourites.