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Your Online Guide » Guide to Technology » Web Site Promotion

[S203]Search Engine Ranking Tools
by Gregory Burrus, Gre
Wordpress is a website and a blogging platform that can also be used as a Content Management System (CMS). Building content online with Wordpress is quick and easy, and organizing your content is easy.

Wordpress has an administration panel known as 'dashboard' which allows you to write and manage posts and pages in a simple word processor like fashion. Dashboard also allows you to manage categories and all other aspects of your site.

The really great thing about using Wordpress as a basis for your Adsense website is how customizable it is. Many thousands of different templates (or 'themes') are freely available to Wordpress users, and many of these include Adsense blocks in most favorable positions for maximizing your click through rate. This means that building an Adsense website can be as effortless as uploading an Adsense ready theme to your server. This leaves you with more free time to focus on writing quality content for your website!

Some Wordpress themes that contain Adsense ad units and link units are also Search Engine Optimized (SEO), which means that the pages of your site are developed in the best way possible for search engine spiders, and also the pages are interlinked in such a way as to ensure the search engines can reach all pages of your site in the proper manner.

Wordpress also 'pings' many services for you through pingomatic each time you generate a new post. This alerts the search engines to the fact that you have created new content and tells them to send the search engine spiders out to index your site. RSS feeds and sitemaps can also be generated automatically.

As Wordpress is a blogging platform it has built in functionality to allow visitors to your site to comment on the articles you write. This is great as it encourages user interaction and site 'stickiness'. Another often overlooked advantage to this is that your readers are creating more content on your website each time they leave a comment!

Thousands of 'plugins' are available for Wordpress - plugins bring extra functions to your site and are quick and easy to install. One super-useful plugin for affiliate marketers automatically turns words into links. It is easy to create a list of affiliate links and words that you would like them associated to.

Wordpress is the Adsense and affiliate webmasters best friend!

Article marketing is one of the most effective marketing strategies that you can implement for massive targeted traffic to your web site. So much is written on the importance of good article content. While this is true, how to get greater amounts of web site traffic through effective titles is overlooked overlooked.

One of the most important factors in achieving a high ranking in the search engines is developing a good article title. The search engines take great consideration as to what text is written in the title link. Just like when you optimize your web pages on your website, articles work in the same manner. However,there are a few differences.

When you write your article's title never ever use less than four words in any title. For Example: Let us say you have a fishing web site and want to promote the keyword phrase "bass fishing." This keyword is extremely competitive and almost impossible to obtain a top 10 ranking on Google. It is a very broad phrase, in which over 8 million sites are listed. The chances of a keyword phrase like this appearing in the top of the search engines with an article would be very small.

How would you get this keyword phrase to appear at the top of the search engines? Well the answer to this question is we would use adjectives and filler words before and or after the keyword phrase that we are looking to rank.

Let's say you are promoting a site that sells bass fishing lures. If we use a rifle approach rather than a shotgun the search term that your readers are looking for will be more focused. So let's target in this example, "Bass Fishing With Plastic Worms". There are 377,000 sites instead of over 8 million.

The keyword phrase "Bass Fishing" would be way to competitive and you would most likely be wasting your time and energy to get ranked. The second aspect of a "rifle" approach is that your article objective is to get the sale or more traffic. Most anyone that is using a more targeted keyword search rather than a broad search would be more receptive to buy from you.

The reason that you would want to write a title of over 4 words is that you will go right to the top of the Google rankings for that targeted keyword. To be sure, there would not be as many searches for the term "Bass Fishing With Plastic Worms" as opposed to "Bass Fishing". But, you will rank at the top for that keyword rather than being listed on page 38 or something. In addition as mentioned, you would also have more focused buyers.

The last benefit of a title of 4 plus words is that in some cases you may also rank for other keywords such as, "Fishing With Plastic Worms", "Fishing With Plastic", or even "Bass Fishing". When your articles are submitted to high quality article directories, the web traffic for your site can grow exponentially.

A good article title will always include your targeted keywords. When you include your targeted keywords throughout a well-written article you will be well on your way to cashing in on a successful marketing campaign of ongoing web traffic.
Article Source : Web Site Promotion Software

About Author
Both Gregory Burrus & Stephen Long are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Gregory Burrus has sinced written about articles on various topics from Health, Site Promotion and Customer Service. Learn more about continuing to build your profitable business model and get a free blog by contacting us at. Gregory Burrus's top article generates over 22200 views. to your Favourites.

Stephen Long has sinced written about articles on various topics from Fishing, Mileage and Fuel and Scuba Diving. Learn how will give you the most article marketing visibility for your articles. Submit your articles TopRank. Stephen Long's top article generates over 33100 views. to your Favourites.
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