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[S203]Search Engine Result Page

by Marvist, Mar

There are two main factors that influence your website in search engine rankings. They are on-page factors and off-page factors. The on-page factor influences directly on your website and are hosted on server such as, content, Meta tags and header tags. While the off-page factors encompasses things that affects outside the website and influences your rankings such as, link popularity.

Things you can do to improve search engines rankings
Good content, Page titles and Meta tags are the three major factors to increase your website ranking on search engine results pages. Beside these 3 things there are few other things that can improve your rankings. They are:

?Use Target Keywords in the Content: Find the keywords that users frequently type in the search engines to find their sites. Get these target keywords in the content of your pages, in titles, in tag descriptions and at all the places where they make sense in real sentences.

?Get High Value Links: The efficient way to determine High Value Links is to install Google Toolbar and use the Google's Page Rank to determine link value. This is because if there is more High Value Links it can lead to better search engine popularity. It is better to have few high quality linking than the than many irrelevant links.

?Relevant Value Added Content: Append the appropriate value added content for your website. This includes articles, blogs, news, and relevant tools to your business or industry. If your site has 100 pages of good quality content then there is a possibility of ranking top, than the site that has only 10 pages.

?Create A Site Map: The major search engines like, Google, Yahoo have their standards for website rankings. It enables your visitors and search engines to navigate your website.

?Use More Text Than Images: To display all the essential names, content, or links use more text than images. Search Engines do not recognize text contained in images or flash content. If there is a need to use images, then always use the Alt tag to describe the link.

?Revisit Keywords On Regular Basis: There are several ways to search for the similar text and the search patterns vary frequently. You have to use the keywords according to those changes.

?Submit Site To Directories: These directories include Yahoo and DMOZ. DMOZ is the Open Directory Project and is used to power thousands of sites and directories. If your site is included in this directory it gets you links to 1000's of other sites.

This information suggests the ways to improve the rankings of your websites at search engine results page. Besides these, you may also require some other suggestions, depending on your need.

Ethical search engine optimization (SEO) is very effectiveand a long-term process. Experienced SEO professionals first analyze each andevery section of the website and then proceed to implement the Ethical SEOprocess.

For getting instant results some companies use black hattechniques, which initially may gain good results but later on loss all theimportance and not even come in good search results. So it is very essential toavoid unethical SEO processes for better search results. Some such tips must beavoided while doing SEO are given as follows,

Avoid TargetingIrrelevant Keywords

Choosing the right keywords is one of the most important SEOfactors, which can make or break the whole SEO campaign. Analyze the bestrelevant keywords that describe your business perfectly. There are so manykeyword suggestion tools available to find good keywords and phrases for yourwebsite.

Avoid Ignoring Meta Elements (Title, Description, Keywords, Header tags)

Metaelements are very useful from search engine point of view as these come insearch results. From this search engine crawlers get the information about thepage. Better the Meta elements better theposition of your website in search engine result pages.

Title tag is the most importantplace for keeping relevant business keywords. It comes at the top of the searchresults in targeting keywords. Keep the title up to 65 characters in title caseand avoid using same title in every page.

Description is another importanttag, which give clear description about the web page to search engine crawlers.Keep description up to 250 characters and avoid using all capital letters.

Header tags are used for headings.H1 and H2 tags are frequently used for writing headings. Avoid using images forheading.

Avoid Using Flash and Java scripts

Search engine crawlers are unableread and index flash and java scripts. So avoid flash images and Java scriptswith in a page. If possible use external java scripts for better search engineindex.

Avoid Using more Images

Try to keep fewer images on the webpage. Because images make the site heavy and it takes long time to open incomparison to text.

Avoid not having Robot.txt file

Robots.txt file indicates the spider to crawl that page or not. Whenthere is no robot.txt file search engine may not crawl it properly.

Avoid Improper Navigation

If the site is not properlynavigated neither visitors nor the search engines can visit all the web pageseasily which leads the visitors to spend very less time on your website.

Avoid Dynamic URLs

Search engines are unable detectdynamic web addresses. It will be better to convert dynamic URLs to searchengine friendly url.

Avoid Spam Content:

Always try to put relevant, uniqueand keyword rich content in web pages. Do not put copied content.

Avoid Spam Back links

Try to get links from relevant webpages and categories with keyword rich anchor text. Avoid links from linkfarms, adult pages and other irrelevant inclusion.

While doing SEO, consider the abovesearch tips for better engine rankings. Another most important thing is, keepupdating your website in regular intervals with proper SEO analysis.

Article Source : Pg. 96

About Author

Both Marvist & Rudradatta are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Marvist has sinced written about articles on various topics from Computers and The Internet, Internet Marketing and Site Promotion. Marvist is an internet marketing firm providing professional and services to. Marvist's top article generates over 22200 views. to your Favourites.

Rudradatta has sinced written about articles on various topics from Vacation, Car Rental and Vacation. This article was provided courtesy of , which is a leading. Rudradatta's top article generates over 12100 views. to your Favourites.