Two or three main keywords are to be decided for each page (the words that most commonly users will type to find the page) These words are to be used in the page title, description meta tag, links and page body.
Page Title - The title of the page is one of the most important elements for site optimization. The tag must contain keyword rich phrases, place name and company name respectively. It should be unique for individual pages and limited to 62-64 characters.
Meta Description- The Meta description tag consists of 160 to 180 characters including spaces. It should describe what the page is about in descriptive manner with the main key phrases in it. It has to be written in an appealing manner, as this will appear as a description in the listing.
Meta Keywords- The tag includes the keywords and key phrases from title, description and some other phrases (believed to be typed by search engine users in order to track the page) but to 1000 characters. It must contain company and place name. The phrase must not be repeated thrice. The keywords can be modified in different phrases and placed in the tag.
Heading- Each page should have at least one heading tag at the top of the page with primary keywords/key phrases and subsections of the page with h2 tags, and so forth. all the heading tags have to be relevant to the title and content of the page. The tag should be short and descriptive.
Alt- The tag is used for images along with img src tag. When the cursor is placed over an image a text called as alt text is highlighted. The text has be corresponding to the image and must contain key phrases. The tag should limit to 70 characters.
Content- The main keyword should be placed in the first 25 words of the visible content as they're given more importance than other areas in a balanced ratio (keywords: Total text). Density for keywords should lay under 3% to 5% to the text of the page, excluding stop words (words which search engine automatically ignores). The last few lines also hold considerable weight, though it's less than the former.
Navigation- The navigation tab must contain Keyword rich anchor text on the top of the page. It should have title tag indicating summary of the page. HTML hyperlinks that lead to major pages inside the website are to be added to the home page. It should include a sitemap on the home page, so Search engines can crawl all the links.
Domain Name- Short Domain name having keywords and phrases of the website separated with hyphens along with the company name should be chosen. As, search engines do give importance to key word rich domain names. Though it can go to 67 characters max.
Choose domains starting with A, B or C as some directories do alphabetical placement. Avoid "1" or 1st, since the Open Directory considers only the meaningful part of a domain.
Directories & Search Engines- The next step is to submit website to directories. Directories powered by human beings, it compile the list of website in respective categories. Select the required category for the website and submit it to "add site" page with the required data information.
Getting listed with the important directories is very important, as crawler-based search engines are more likely to find your site and add it to their listings for free.
Similar to directories search engine are also collection of website, but they are powered by ROBOTS. These Robots crawl automatically web pages to compile their listings. Submit only home page, as search engine will follow the links from the index page.
Submit website to major search engine manually, don't rely on software; it may result in over submission. There are many affiliated search engines. Thus, before submitting you should be aware of which search engine is powered by whom. If you submit to every front-end search engine then you will be submitting the WebPages to same search engine, which can result you in penalty by removing from index or de-ranking the site
Internet is used, to a great extent, for information search. People search for product, people, services, latest gadgets, car accessories and for lot of other things. For searching they use keywords which they stuff in the search engines. And search engines produce websites related to those keywords in the form of search results. Now, if your website is providing some good product or service, then it is necessary that your website is search engine optimized. Otherwise it may fail to be available to your prospective customers.
In fact, search engine optimization is a technique which ensures that, if any Internet user is searching for your company, then it can become available to that user. For example, if you are making suspension bushes for cars and you are sure that these are the best bushes, then you must tell this to your customers. Now, if any Internet user search for the 'best suspension bushes' then your website must appear to him. If it is not search engine optimized then it is difficult. So it is suggested that you opt for some search engine optimization companies.
These companies make your website content-rich with appropriate number of keywords. In fact the first step in a search engine optimization technique is to choose keywords for each of your web pages. Keywords clearly describe the purpose and content of your site, and allow your site to show up as close to the first results page as possible. Also, a good position doesn't depend only on your choice of keywords but also on how well do you position those keywords in your web page.
Any SEO company make sure that you do your keywords selection right and position it on the proper place. Also, a company analyse demand and supply of keywords and then suggest you to use such and such keywords for such and such pages. This is how you can appear on the top of the search engine result pages. And this is the way to monetize your website.
Both Zaineb & Aisha Danna are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Zaineb has sinced written about articles on various topics from About Web Hosting, Search Engine Marketing. The article written by Zaineb Bearingwala working as Search Engine Optimizer with ConEdify Technologies a -. Zaineb's top article generates over 1000 views. to your Favourites.
Aisha Danna has sinced written about articles on various topics from Computers and The Internet, Interview Questions and Search Engine Marketing. Author:Lalita negi is an expert in online marketing, presently working in epurplemedia, a company which renders a wide range of marketing services ie. Aisha Danna's top article generates over 27100 views. to your Favourites.