Do you need Oxygen for your lungs to breath? Does Georges Burns need Gracie (my God I am old)? A lot of my web marketing students actually do ask me that question. Every time I hear it, my first answer is usually a smirky one. Now this might not be very professional of me but I can't help it. If you actually have to ask this question, you might still succeed on the Web, but you are miles away and you really need to hit the ebooks to get going on your net venture.
The non-arrogant answer to the first question is of course you do. Here are some key reasons that show why SEO is so critical to success on the Internet:
Major search engines attract more distinct visitors than almost any other Web site. Yahoo! boasts 65 million registered users!
85% of all Internet user sessions involve someone browsing at a search engine*. Your search engine ranking determines a major slice of your site traffic.
Research also shows that users hardly ever go beyond the top 30 search engine rankings for a single search. We estimate that the top 30 results receive over 90% of search traffic*.
Consumers use search engines to locate and buy goods or to research many decisions (such as choosing a vacation destination, medical treatment or election vote)*.
68% of people using search engines use 2 or more words in their search strings*.
This is like the Yellow pages...People who look at the Yellow pages are people who have already made a decision to buy.... and such is the case most times when people do searches for products on the Internet. People finding your site via search engines are more qualified targets for your products and services because they have actively sought out your site by typing a search phrase directly related to your site content. It's the perfect web site promotion!
Is your site ready and Search Engine Optimized or is it just sitting out there. The World Wide Web contains more than 2.1 billion documents and is growing at the rate of seven million pages per day. You therefore need to be very conscious of your search engine positioning. If you're not listed within the first 20 or 30 search engine rankings, you lose traffic, no matter how many engines you submitted your site to. The secret is to use search engine positioning techniques that will rank you higher than your competitors. Do you need Oxygen for your lungs to breath? Does Georges Burns need Gracie (my God I am old)? A lot of my web marketing students actually do ask me that question. Every time I hear it............ David McLauchlan has this outstanding e-book titled "Article Cash Creator
The internet provides users with a fast and convenient way to look up information and to make purchases. However, there is an unbelievable amount of competition out there and you have to be able to reach the consumers. Almost everyone uses a search engine to type in keywords or phrases to find what they are looking for. However, you may have found that there are pages and pages of hits.
The majority of online users won't venture beyond the first or second page of hits in order to find what they are looking for. Instead they will do a new search with modified keywords. Therefore it is essential that you continually work to get your website recognized among the top listings on the major search engines.
The only way you can do so is through the process of search engine optimization, commonly referred to as SEO. This can be a very tricky area for many business owners and almost completely overwhelming if you don't take your time to follow the entire process. All of the elements of it have to be in place for SEO efforts to be successful.
You have to carefully balance providing what the robots for the search engines want while maintaining information that your consumers will find interesting as well as understandable. There is a great deal of research that has to be done in order for SEO to be effective. You need to find out what the most common keywords and phrases are for your product or service so that you can add them to the materials on your website.
It is important to understand that your SEO efforts will never be completed. They will always be a work in progress due to the constant shifts in the consumer market. By adding fresh materials to your web pages the robots for them will continue to categorize your information.
The various search engines make money off the advertising that is on their pages so they have to be able to offer the newest and most relevant information for consumers. Otherwise they risk losing the consumers to other search engine sites. Therefore they are careful not to index duplicate information. This way you won't type in a keyword and get 20 hits all with the same or too similar of information to meet your needs.
Almost half of the new online businesses fail because they aren't engaging in such practices and therefore they can't reach their target market. Before you launch your website or start advertising your products you need to have effective SEO strategies in place. There are several to choose from so look for those that will work well for your type of business as well as the budget you have available.
If you aren't comfortable with doing SEO for your business you need to find someone reliable to do it for you. There are plenty of freelancers and professional businesses out there that specialize in SEO. Don't fool yourself into thinking you can have a successful online business without making SEO a priority.
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