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[S272]Self Help Books Best Sellers

by John Pawlett, Joh

If you are having problems in your personal life, and beginning to doubt your ability to cope with your issues on your own, you probably are thinking about getting advice from someone else. Sometimes, its hard to see our way through our problems because we are so closely involved. Sometimes it takes a set of eyes and ears from someone who is not actively involved to get a clear answer. Some people turn to counselors to help them work through their problems, while others turn to self help books.

Self help books have been popular for the last two decades, and continue to be popular today. You can find them to help you with almost any condition or problem you can think of, and you may have a hard time choosing the book that is right for you. There are so many books that become immensely popular, and they become a must have on everyones shopping list. The trouble with this is that the one's that work for one person may not work as well for someone else.

You can buy self help books for specific problems, or you can buy ones that are more general. If you simple feel bored with life, or wish to give yourself an overall boost, you can buy a book that is more general in nature. On the other hand, if you have social phobia, you want to buy one's that are specifically written on that subject. There are also books that can help you when you are in a career rut, about to divorce, or cannot seem to get your love life off the ground.

Take some time and read reviews of self help books before you buy. Reviews will help you understand exactly what the book has to say, and you can then decide if it is something that will help you, or if you need to keep looking. Books for men looking to move ahead in their careers may not be good for women. This is because men and women tend to face different challenges in their careers. Little things like this can make the difference in how a book helps you.

If you do not want to buy, go ahead and check a few out of your local library. This will not help you if you have social anxiety however, because you probably do not want to leave the house to buy or check out the book. This is where the Internet comes in. Go ahead and buy something off of Amazon or eBay, or see if you can find books you are interested in that are available as e-books. You can simply download these and read them from the privacy of your own home.

You can have the greatest book in the world, but if no one knows about it, no one will buy it; publicity, promotion, marketing and a focus on selling more books should now be a big part of your daily life. In today's publishing environment, a book's success depends greatly on a strong marketing plan. Ensuring the success of any book is something even the biggest publishers have never been able to guarantee, but with a good book, a little or a lot of money depending on your budget, and just plain hard work the odds are in your favor; many have done it.

Invest in press release submitting software and set aside time every week to send out a press release online to the press directories. Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks. Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many.

Make sure your press release spells out the ?who, what, where, when, and why.? When picked up by wire services, a press release can easily end up generating hundreds of mentions for your book. Press releases can generate thousands of dollars in sales when picked up by national trade or print media.

Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. Send out at least 10 press releases to the print and broadcast media in your area every month.

Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book. I've seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don't advise it in the beginning -- get your feet wet first so you know what you're doing. Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic.

You can give away your book in a raffle at a local function to get more book recognition. It's important to publish a website that focuses on your title; you'll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Every day it's important to focus on a variety of marketing approaches.

Market your book to your number one market first, and then go after the secondary markets. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books.

Arrange to speak at local, regional and national events that relate to your book topic; bring books along and have an associate sell them at the back of the room. I've not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Submit articles to online article directories that focus on your book's topic to drive customers to your website.

Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs. Place free ads periodically for your book's website on Craig's List in different categories to drive even more traffic to your website.

Contact non-bookstore booksellers and offer to leave books on consignment. Make five telephone calls a day that relate to marketing your book.

With well chosen book marketing and book promotion, online and offline, you'll reap the profits you deserve for your efforts by way of the Internet and in your mailbox. I hope this article has provided you with helpful tips to accelerate your book marketing and book promotion efforts. The success of any book marketing effort depends first on a good book and then just plain hard work; its been done many times before and you can do it too.

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Both John Pawlett & Helen Hecker are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

John Pawlett has sinced written about articles on various topics from Mobile Phone Reviews, Home Based Business and Facelift Before and After. Modern Help is an informative resources site on everything related.Find out how Modern Help can expand your horizons.. John Pawlett's top article generates over 368000 views. to your Favourites.

Helen Hecker has sinced written about articles on various topics from Mortgage, Free Credit Report Score and Pimple. For more information on and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishe. Helen Hecker's top article generates over 110000 views. to your Favourites.