If you have a new website and you want people to visit it, then you are probably going to be interested in learning about PageRank. So what is Google PageRank, and why does it matter? Well pretty much, PageRank is what the search site Google uses to determine the quality and popularity of a webpage. Thus, it really is choosing if the site will appear at the top of the search engines results. So if you want your site to come up in search results, then you should care about what PageRank things about your site!
When PageRank first came out, it usually ranked the sites with the highest keyword density at first. During that period someone with basic seo skills was able to get a website in the top 10 results without to much hassle. People were using that weakness to rank their sites higher. Now that time is over and in order to get in the top 10 results on google you have to work harder and build a lot of back links to keep your head out of the water and generate some google organic traffic from google.
So how does Google PageRank rank your website now? Well, in theory, Google thinks that if a page has a lot of links leading to it, then it must be a pretty important site. Thus, if you have a lot of links out there on other sites leading back to your website, it is going to do wonders for your search engine ranking. In fact, you can think of a link on another site kind of like a vote for your site. So, say website A has a link to website B; then it would be like website A was voting for website B! Of course, it does not just stop there. Sites that have a higher ranking have more weight when voting. Thus, if you are linked to a lot of small, low ranked sites and then another site is just linked to one high ranked site, they could be ranked above you.
Of course, with any system there are flaws. People tend to post their links anywhere to try and get their ranking up. In fact, if you have ever come across a web page that has nothing except a ton of links on it, then you just uncovered a link farm. This is a site that is made to not be found by people. The only things that usually find this page are the Google Crawlers. Thus, they find the links and count it as a vote for another site. However getting your link on a link farm does not count as a positive vote for your web site. Keep in mind that all links are not created equal! Link farms are considered spamming by Google so try to stay away from link farms. In fact, getting your links to several link farms websites may get you banned from some search engines and especially Google.
In short, LSI considers the words around your main keyword as "hot topics" that add to the credibility of the page. If I target the term "SEO" I have a much better chance of high ranking if I use the right words around it.
Of course, finding these words would be near impossible without a service like Quintura. But with this magic bullet, it's easier than ever to get on top of Google and stay there! Here's how...
1.) Visit http://www.Quintura.com
2.) Enter your keyword and click the search button. A "cloud" shows up on the page with the words you need.
3.) Review all the other words in the cloud but focus on those bolded. These are good, but it gets better.
4.) Hover your mouse over your original keyword and focus on the updated words that show up. These will get you over the top!
Let's revisit that "SEO" example I just talked about...
My first cloud shows the bolded words "marketing, services, expert, optimization, and "company." These are good, but they get better.
When hover the mouse hover "SEO" I get "optimization, search engine, expert, services and company." Even better!
Want a little more punch with a second mention of your keywords? Try combining a couple into a keyword cluster if they fit... For my example it might be "search engine optimization expert" added somewhere near the end of the page text. That's three keywords in one cluster. Just don't go too crazy.
The goal is to use these words on your page if they fit naturally. And if you really want to steal a page right out of Wikipedia's secret playbook, consider creating a separate page for each of the "hot topic" words and linking to and from them within the text of each page. That's how Wikipedia takes it one step further and wins the top spots on Google almost every time.
Finally, keep inbound linking in mind. This is huge. Without quality inbound links, you can have the best site in the world and Google will ignore it. Continue to build up your inbound links and be sure to check your ranking at least weekly. If you decide to go with a product to do the linking and rank checking for you, I recommend a product called SEO Elite (http://www.SEOeliteWeb.com). It's $167 and saves most SEO professionals and do it yourselfers at least forty hours up front and twenty hours per month, per site. It's also good at locating those hard to find "authority sites" so loved by Google.
Well that's LSI, short and sweet. And the time to start using it could not be better. With Google constantly working more LSI strategies into their algorithms, the time to get on board is definitely now. Good luck.
Both Musa Aykac & Michael Small are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Michael Small has sinced written about articles on various topics from SEO Search Engine Optimization, Domains and Personal Desktop. Mike Small is the founder of the popular , SEOpartner.com, which offers the latest SEO tips and expert advice.. Michael Small's top article generates over 12100 views. to your Favourites.