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[R276]Resume For Retail Sales

by Tom Tran, Tom

POP Displays are vital sales promoting elements of every retail store. Research papers from the Point of Purchase Association International (POPAI) state that at least 70% of product selections are made within the store. Countless products in the stores are competing for customers' attention, so you need to be creative in how to feature your product using Point of Sale display solutions.

POP Displays are more than just retail racks-- when used properly Point of Purchase displays are custom designed promotional tools. They help to increase your margins and sell more product. There are generally three main types of POP display:

Floor standing displays account for the biggest group of retail displays. They are designed to be placed on the retail floor and are versatile in size, shape and style. They can hold and promote a large variety of products from a broad range of categories. A stand alone POP display they can effectively make a brand stand out.

Countertop POP displays are smaller displays mostly found on top of cash/wrap counters or on endcaps. They can promote items that customers decide to purchase impulsively, when standing in front of the POS display.

POP Signs, including digital signage, LCD signs, and custom designed graphics make your product get noticed and draw attention to the brand. This is a highly effective and relatively economical way to get your brand message to potential customers.

Deploying custom POP Displays with correct positioning you can influence consumers' buying behavior, more often than not resulting in increased sales. An eye catching merchandising display will help your product get noticed.

Impulsive buys tend to happen mostly with products on attractive POP displays or on counter top displays near the cash register when the customer is on the way to leave.

If you are store owner, then retail space design and choice of POP displays will help you differentiate from other stores and persuade shoppers to stay longer or come back to purchase. Without a highlighted store design with smart POP display positioning customers automatically associate the store with a cheap warehouse and won't accept to pay a higher price for quality products.

If you are manufacturer and want your product stand out within many of the stores it is distributed, you will surely need a unified Point of Purchase display design for your product display. The purpose using a creative POP display is to strengthen your brand message consistently in every location to attract a deeper level of attention from customers.

You should try contacting several POP display manufacturers and merchandising solutions companies and discuss your plans. It depends on what kind of products you are aiming to display, the size of your retail space and the predefined store theme there will be many options available to match your needs and budget. We recommend to work with leading designers with proven industry experience and good customer testimonials to ensure you get the best POP displays and a high return on your spend.

The first step to successful retail sales is to accurately target your market. Target marketing is essential and it is when you narrow that target market that you become a stronger potential solution provider for that market you are targeting.

When coaching marketers about retailing their products/services, I always ask a simple question - "Who is your prospect?" The most common answer is "everyone!" I usually respond with a statement like, "So if everyone is your prospect, why is it that nobody is the only one buying?"

Think about it! Think about your own business. Who is your best prospect? What are you doing to make certain you are targeting the right target market of prospects?

A key component to increasing one's sales is targeting your best prospect - the people most likely to buy from you. This is where relevant and narrowed niche focusing is critical in becoming more efficient in your marketing effort. While we would like everyone to be our prospect, the reality is we do need to narrow that focus to allow us to focus on the target and make more sales.

Having a well-defined target market will allow you to identify potential prospects better. This will also allow you to define your qualifying measures needed to sort and sift through the prospects, in order to connect with those most likely to buy what you offer.

To be effective in any marketing activity, there is what is called the marketing mix. The marketing mix consists of: 1) the target market, 2) your message, and 3) your method of marketing. All three must be in balance.

Who are your best prospects? Your best prospects are the people who are most likely to buy your products or services. Don't consider everyone as your prospect, unless you want to waste time, money, effort, and want to be frustrated in the process.

Instead, narrow your target market for greater success at retailing your products or services. How do you narrow your target market? Markets fall into two categories; a chosen market and a natural market.

A natural market is a market that you are already tapping into and are marketing in. These markets exist from previous experience, connections, and current customers. Look at your current customer base and create a profile of the characteristics of your top 20% of your customers.

A chosen market is one you decide to market to. Basically, it is a market where you see an opportunity and a need you can fill with your product/service. You can market to either types of markets or both. The choice is yours.

Here is a brief exercise to help you identify your target market:

1) Of the product/service you want to market, list the three main benefits one receives from your product/service.

2) Out of the three main benefits, chose one benefit to focus on. Pick the one benefit out of the three that you feel most people would want. You can survey friends and family on this as well.

3) With the one benefit in mind, ask yourself, "Who would most likely benefit the most from this benefit? That is your target market group.

4) Define the characteristics of your target market group. List no less than 5 characteristics.

This is the start of your market profile. Keep in mind as you market, the key element of your strategy is to focus on your prospect's primary want. Learn as much as you can about your target market and their primary wants and needs. Concentrate the majority of your marketing effort in generating leads from that target market.

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About Author

Both Tom Tran & Jeffrey Zalewski are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Tom Tran has sinced written about articles on various topics from Network Marketing. With over 20 years experience and more than 3500 satisfied customers, is a trusted designer and manufacturer of. Tom Tran's top article generates over 1000 views. to your Favourites.

Jeffrey Zalewski has sinced written about articles on various topics from Network Marketing, Family and Your Online Business. Jeff Zalewski is a Certified Training Consultant & CEO of Direct Selling Academy, Inc., your training & performance improvement resource, where he intertwines his knowledge & in-the-field experience. Subscribe FREE to his Direct Selling Pro eNewsletter at. Jeffrey Zalewski's top article generates over 8100 views. to your Favourites.