Success with any MLM business is dependent upon the quality of leads you have and the responsiveness of those leads. You could always go the route of purchasing leads but the inherent problem doing this is often times you won't know how your leads were generated and this can lead to numerous problems. The best way I've found to obtain a limitless supply of responsive leads is to generate them myself using 2 simple marketing methods anyone can start doing today and on a shoestring budget.

Article writing Reading an article on any subject carries a great deal of weight. If it appears in print, it must be true, right? Well, that's what people think anyway and it has led to an upswing in submissions to article directories.

Article marketing has taken a turn for the better as a lead generation tool. The written word is extremely powerful and can generate some serious targeted traffic. Since the reader is interested in the topic of the article, the chance of a conversion is greater. When it comes to free traffic, this is the absolute best you can do.

A well written article can persuade readers to look at something further. This is how article marketing can be used as a free lead generation tool. An article can be written by you or you can hire a writer to do the job for you. The article should detail the benefits of your product or service and offer your link. Most, if not all, article directories have a resource box at the end of the article once it is published. This is where you direct the traffic to your site or landing page.

Most list builders will supply squeeze pages and allow you the referrer to e-mail your leads on a weekly basis. It is a very simple concept:
1. You join a list builder program.
2. You then join several lists from the member's area. These are, of course, your sponsor's links to those programs.
3. When you are all done setting this up, you will have several list programs working for you. The best part is that you only need to promote one central URL to bring people to them.

The central URL is the key point to using list builders as a lead generation tool. Especially in a funded proposal system of marketing. You save money on advertising, you save time and you have an in-grown way of tracking your lead capture pages. By tracking different splash, or squeeze pages in your front end marketing you can easily deduce which ones are working and which ones aren't this is vital information. This provides real time information on what your prospects are responding to.

In addition, you have the ability to send your ad to those contacts at least once a week. The list building programs will allow you to send your ad to these people. This could vary from once a week to once a day. So the possibility of sending your ads to hundreds or maybe even thousands of people is a real one.

Realizing that conversion and click rates is a numbers game, the more ads you send the higher response you can expect and the more sales you can look forward to. One huge advantage is because this is basically free advertising you have a limitless supply of targeted leads coming to you rather than you chasing your leads.