I have some advice for improving your bottom line, whatever that may be.
It could be many things ranging from improving website traffic to increasing sales or even just expanding your mailing list.
But whatever your bottom line is, you have two choices when setting out to achieve it.
Your first choice is to employ an assortment of free traffic, sales, or opt-in subscriber generating techniques.
These can be effective but generally take time and results are usually slow.
Most people adopting solely this choice end up failing and frustrated. But at least they haven't lost their pants in the process.
The second choice you have is to pay for services designed to improve your bottom line. This will almost certainly speed things up and improve the results you achieve both short and long term.
If you find yourself choosing this second option, make sure you can measure quantitative results as you need to know what ROI (return on investment) is being achieved for each paid service.
Most of you are probably a combination of both choices. And if you're anything like me, you probably started using free techniques before moving to paid alternatives.
Enough beating about the bush.
What's my advice? Simply this.
If you pay for any form of online advertising or promotion, do yourself a big favour and explore services designed to assist this process without attempting to influence your decision-making in any way.
Affiliate directories and Customer Acquisition Exchanges also known as "Customer Reciprocation" are 2 such services.
These are really an extension or improved version of link exchanges as they can provide paying customers instead of potential traffic generation (leads, click-throughs, or visitors).
It's that simple. These paying customers earn you sales or commission, depending whether they purchase your own products or products from your affiliated merchants.
So what are you waiting for?
Each time you purchase online and don't take my advice, you're missing out on paying customers willing to purchase through your own referral URLs.
Choose wisely and turn your online purchases into profit.
Side note - I've mentioned thus far your online advertising and promotion purchase intentions but did you know that all online purchases you make can gain you paying customers?
That's because customer reciprocation services incorporate unrestricted global shopping directories.
A comparison with Ebay makes interesting reading.
Whereas Ebay matches buyers and sellers of products through an auction process, customer reciprocation services match buyers and sellers through referral URLs via their own exchange engines.
In effect, they work like limited versions of Ebay.
The exchange process can only be completed for people who promote product using referral URLs.
However, they expand on the Ebay model in the sense that with Ebay, sellers can only offer their own product whereas sellers are able to offer both their own product and those of other merchants through the use of customer reciprocation services.
Regards
Michael Lever
A research conducted by OTX and The Intelligence Group during June this year states that around 60 per cent, i.e. nearly six out of 10, teenagers in the US have bought something or the other at some point of time through the Internet. Teens who confirmed having made online purchases revealed that on an average they spent $46 a month, while over 25 per cent of them said that they spent $50 and further every month.
Significantly, a majority of these teenagers spent most of their online purchase money on garments and music. Buying books, electronic items and DVDs came next on the priority list.
The finding in the OTX study points out that the Internet is not the sole media for the US teenagers for making purchases. These teens also use other forms of purchases as they do not want to depend solely on the Internet or buy everything online. Statistics provided by OTX shows that while 82 per cent of the US teenagers prefer to make purchases from the real shops, only 18 per cent confirmed that online shopping was better.
In an article published in the June 2008 issue of STORES, TNS Retail Forward vice-president Mandy Putnam observes that the young generation in the US still has a preference for shopping at the brick-and-mortar shops as they like the ?sensory stimulation that accompanies shopping with friends at stores?. However, she admits that online shopping is teaching the US teens to be smarter shopper who are able to get the maximum value for every dollar they spend.
According to Ms Putnam, the US teens are fast becoming knowledgeable and confident online shoppers as they not only click incessantly to locate the products of their choice, but also evaluate them thoroughly before making any purchase. More importantly, these teens are keen that they find the right product at the price they are prepared to pay or one that they think their moms would approve, Ms Putnam remarked in the STORES article.
Meanwhile, the Piper Jaffray's April 2008 ?Teen Spending Survey? points out that while the US teens may be enthusiastically shopping online, the amount of money they have been spending on purchases through the Internet is likely to be affected owing to the economic regression. The observation is not without any base, as Piper and its research associate, DECA, a student marketing association, have established that in the wake of the economic slowdown, the growth in annual online shopping spending was lower by 15 per cent and 11 per cent with young men and young women respectively.
On the other hand, The Harris Poll established that online shopping expenditure among 13 to 21 year-olds had reached $120 billion in 2007.
Both Parmod Bansal & Macquarieit are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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