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1. Reciprocal links! Yes they still hold value as the SE's are constantly and will continue to change their algorithms.
2. Place your links on directories, education sites (google love them), sites not relevant (small percentage), same business relevance sites and “exact same topic sites (as many as possible)
3. Vary the pr of sites where your link is placed.
4. Make sure you have both one way and reciprocal links, not just one or the other.
5. Keep you linking campaigns constant. Add roughly the same amount of links each month to keep the SE's happy.
6. Linking is a slow laborious job unless you have many months/years of experience actually doing it…. therefore always outsource.
7. Do not use popular linking services, most are a rip off by a long mile.
8. If using sites like elance.com, do not pick the cheapest price! The whole point of outsourcing is so you don't have to worry about quality and the job being done properly.
The main thing is finding someone that will do the job right, is reliable and will do it at a good price.
If they do a great job, look after them.
9. Stipulate down to the last letter what your linking campaign must and must not include.
I would have to say that the few linking campaigns I purchased were unsatisfactory. I then did a fair amount of research and asking around until I found a company I was very happy with.
My last campaign was…
“100″ reciprocal links, same business area, minimum pr of “2″…
Results…
* Nearly all sites in my business field
* Very few “link” type sites, mostly decent content sites
* 10% in the exact same business field
* Pr of pages where my link was placed…. pr 2 = 57, pr 3 = 37, pr 4 = 9… plus an extra 10 links.
* All links are permanent
Cost = US$400
So if your thinking about linking, I highly suggest you outsource!
At the very start when you're planning your website, you need to think about search engine optimization. This is important because sooner or later, you would want your web pages to be shown on the first page of search results for your keywords so that you can get free targeted traffic. Here are some essential SEO tips for the small online business owners.
1. Your URL
Your website's domain name is important for ranking in the search engines. If you want to target for the words "coffee mugs" then it would be ideal if your domain contains these words.
With every web page you create, put the keywords as the file name for your web page. For example, /coffeemugs.html, /coffeemugsandcups.html
You will see that the names of your web pages helps your search engine rankings.
2. Title Tags
Title tags are what appears in your browser's window title right at the top. Don't put your company name in the title tag. Instead put your keywords and try to make sense of them. e.g. Coffee Mugs Coffee Cups
The keywords in the title tags will be seen as important by the search engines to rank your web page.
3. Links
Have links to other quality websites on your web pages. These help because they tell Google that you are providing good information to visitors and not just promoting your own website.
4. Quality Content (Text)
Have good content on your web pages that are focused with your keywords. The more text you have, the better it will do in the search results.
The internet is about information. People search for content that they are interested in. This is why in order for search engine optimization to be effective, your website must have a lot of content and targeted to your niche.
5. Images
If you have images on your website, you can turn them into keywords that will be noticed by the search engines. You do this by assigning tags to them. Basically you describe what the images are about.
So don't just put pretty pictures on your website. Make them help with your search engine optimization.
6. Anchor Text
The search engines will love your website if you have many other related websites linking to you.
To get ranked high for your keywords, you need other websites to link to yours with an anchor text. The anchor text will contain your keywords.
The more anchor text you have linked to your website, the more credit you will get from the search engines. At the end of the day, it is the number of links you get to your website which will make you win the search engine war.
With these search engine optimization tips, you should use them as soon as you start building your website. The reason is because search engine optimization takes a long time. You can't expect instant results.
The website that will rank at the top, is the one with the most quality content and the most amount of links from other authority websites. If you do get to rank as the top 3 for a competitive keyword, you will get an avalanche of free targeted traffic.
There are other techniques that will help you with your SEO such as writing press releases and articles. You need to do some further reading to understand them. For now, the 6 SEO tips mentioned in this article will help you get off to a good start.