?"We had a big philosophical rule at Weblogs, Inc., which was, anybody who was negative, a downer, not a go-getter, not resilient, we got rid of immediately, from bloggers, to programmers, to people in the management team, anybody involved in the company."?
?Shall we post that rule for all future discussions and meetings and phone calls among all folks in the network marketing business??
?Dossy moans that HE feels like a failure because he says that's how he's been himself.?
?He's not the only one.
"The worst thing you can do is be boring and vague."
Thanks, Seth, for part of the answer to our previous post's question:??
"Since no one wants to be sold, what do I write or talk about to sell my products?"??
Today he tells what NOT to do:??
"The worst thing you can do is be boring and vague.?The second worst thing you can do is be boring and verbose and obvious.??
The first goal of copy is to get you to read more copy.?The second goal is to tell a story that spreads.?And then, finally, to have that story get people to take action."??
We'll take all that to the bank.??
Also add, "No TechnoBabble" p. 37-50. Else how will people can understand what you are talking about???
Let's assume the words "copy" and "first date script" are interchangeable for our purposes. In sales and marketing, the same principles work for getting people to read more, as work to get people to want to listen to more.??
So here are our goals:??
The first goal of your first date script is to get someone else to want to hear more.?The second goal is to tell a story - YOUR story - that spreads.?And last, to have that story get people to take action - like give you a referral, or ask for more info.??
So here's a way to start doing that.??
If sales and marketing were a game, with rules as all games have, then here is Rule #1: ??
To accomplish that first goal above (i.e. get someone else to want to hear more), you are not allowed to come across like a seller. You cannot sound like a seller or you broke the rule and lose immediately. No one wants to hear more.??
Here's how to learn this rule. Say out loud your opening product or business script - whatever you use when someone asks, "What do you do?" ??
Listen to it as you or someone else reads it out loud. Does it sound like a sales pitch? If so, work with it until it doesn't. You might call your cell phone and say it into the VM and listen to it.??
If you break Rule #1 of the sales and marketing game, you're out. We all know that, so let's get that rule down first. ??
Want feedback on your opener from the readers? We're a collaborative bunch, so click on "Comments" below and enter some of your "openers." I'll post them and the readers can vote and see if they pass that first test: ??
Does it sound like a seller talking? YES NO??
Specify whether it's your "business" or "product" (or combo) opener, OK?
So as a leader, you are called upon to lead, daily. It is part of who you are. You are providing teams and colleagues with direction, advice and guidance. You create policy and set the tone. You are driving the actions and people to execute and meet organizational objectives. Today. But where are you tomorrow, given all of the turmoil in the market and globally. Better question...where do you want to be?
There are often impinging factors that impact where you are in the continuum of leading or being led. There are quality and process initiatives, human resource programs, marketplace dynamics, industry imperatives and more. What does it take to grow the roots that keep you steady and certain while the chaos around you swirls? In all of this, there is a place for you to stand strong, bend and not break with the blowing winds of change and the multiple complex issues that challenge you daily.
First acknowledge that you are in the place of leadership, now, because you are ready for it. Your knowledge and skills helped senior leaders to see your potential, but your ability to lead others is what will demonstrate that their decision was a wise one. Next, recognize that leadership includes being flexible enough to incorporate new learning, ideas, and people into your toolkit. It may feel a bit like being led, but in fact it is an expansion of who you are and the set of leadership competencies and skills that help you succeed. It is a misnomer that once placed in a leadership role, you can never be misled. Surrounding yourself with the best in mentors, coaches, teams to lead, will all serve to lead you to a higher caliber of leadership. But the true test of the strength of your leadership - especially when expanded through acquisition of new knowledge, experiences and networks is how you convert all of that to create and demonstrate the leader you were meant to be.
Lead today, by growing your skills and talents and be led by those whose expertise complements and develops yours. The true skill of a high caliber leader is in knowing how to leverage both.
Both Kim Klaver & Chris Makell are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Kim Klaver has sinced written about articles on various topics from Marketing, Water Filters and First Date. Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog,