With over 60 million web sites on the Net, you need a solid, testing strategy for steering and drawing customers to your home business web site. Learning how to get it takes time, reading, testing and experience.
You can do it if you are willing to pay the price. Here are some ways to help you get started.
Search Engines
Search engines are the virtual yellow pages for home business web sites. Over 80% of Internet surfers and searchers use search engines to find information on the web.
There are thousands of search engines. So, what are you to do then to work the search engines for traffic? Please let me show you.
To get the most traffic to your site, list with the biggest search engine players: Yahoo, Google, and MSN. Smaller search engines also get results from the big three so you will be covered in case customers visit less popular engines. Less popular engines will be visited.
Looking Good
Your business web site can be simple or complex but it must be functional and attractive. Have you ever tried to get information advertised by a web site but could not extract it because the navigation was impossible for you?
Worse yet, have you ever had to forego ordering a product from a web site because it was too complicated to figure out how to order from it? Why waste time putting up a website if it does not work?
It is imperative to make sure your site does what it is supposed to do. That is, to provide customers with concise, clear useful information about your product or service.
Be wary of making things too complicated. You might as well feed your leads hemlock if they are not going to be able to figure out your web site.
Amazingly, most web sites are a nightmare to figure out. The site should be easy to navigate or customers will look elsewhere. Count on it.
Your web site should also look professional, not cheap or sloppy. I know you are thinking this is obvious but most web sites do not make their owners any money for these very reasons.
If you are not design savvy, spend money on a good web designer. The investment will pay off, a lot, by attracting more targeted people to your web page.
On line Ads
The Internet has many places where you can list your home web site for free. To guarantee the most exposure, place your ad on several (20 or more) sites and repeat the process every month for life.
After you are absolutely, positively sure your web site is working and navigable and functional you are then ready to try some cheapy, to start with, paid ads that are focused. These will bring you more serious internet leads.
Article Directories and Writers
Consider writing keyword related articles to your website. If you cannot do this yourself you can farm this task, rather cheaply, out to Article Directories. Most of them have career article writers who can write articles for you on almost any subject you wish.
Once these articles are published on other article directories you will have a permanent ad on the internet virtually forever because the article directories leave them on their web site.
Other article directories will even take the same article and place it on their web sites also. So you now have viral marketing that grows and grows.
There are professional article submitting sites on the internet now that can submit your article to thousands of sites and ezines very cheaply for you. This is one of the best and cheapest ways to advertise.
Banner advertisements
Banner advertisements can be as effective as TV spots in increasing customer awareness of your business. A banner ad should be direct, i.e. promote a benefit of rather than just the name of the product or service. Please read the last sentence, it is very important for you to understand.
Try participating in a banner exchange program such as Link Exchange that connects your web site to other company sites that have similar customer bases.
There are many reasons this has become the most cost effective way to promote your web site if you are on a budget. This article takes a look at seven of the benefits of creating articles for your web site and the reasons articles have become such an effective marketing tool.
1. Unique Content Feeds the Search Engine Monsters Google is like a person who is fed by quality, content. If it knows you are providing quality, relevant content for you visitors, it visits more often and rewards you for your efforts by bringing you qualified traffic.
2. Quantity of Quality Content Writing articles is also an easy way to increase the quantity of the content on your web site. Short articles on subjects your visitors want to know about provides value to the visitor, which is valuable to the search engines. The more you have, the more you are rewarded with visitors.
3. Low Cost Production A targeted article is only limited to the amount of time you have to write. can easily produce one or two articles a day in a couple of hours if you simply write in a conversational tone.
For those who hate to write, you can hire someone to do it for you whether it is a college student or someone from a freelance web site. Some places will write articles for as little as $20 per article. Freelancers may be willing to do it for even less.
4. Instant Exposure Once you have created some quality articles, you can submit them to article sites or use a submission service for instant exposure. You can literally start to receive targeted visitors as soon as the article is posted.
5. A Little Article Goes a Long Way Articles can literally stay around forever. As long as the web sites you submitted your article to are up, your articles will be there as well. This means a lifetime of targeted traffic as a result of anyone who reads your article, sees your signature file and visits your web site.
6. Builds Your Credibility as an Expert in a Field Articles are a powerful tool for branding yourself as an expert by demonstrating your knowledge on certain subjects. It also gives you the opportunity to provide useful information for potential prospects and customers
7. Presells Your Customers Quality web site content in the form of articles is another way to help presell your customers or generate leads for your business. A good article will wet the customers whistle and leave them wanting more and asking more questions.
When they have questions, they will often turn you, the expert. You can then turn these curious prospects into clients and customers.
These are just three of the seven main reasons to put articles on your existing web site or to create new web sites with articles. In comparison to most types of Internet Advertising, it is probably the most cost effective and the best investment of both time and money.
Articles, press releases and other types of content are all becoming a vital part in bringing Internet Marketers and businesses closer to web surfers by forcing us to produce higher quality content.
Those who facilitate this process are the ones who will be rewarded the most.
Both James Lowe & Rod Davis are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
James Lowe has sinced written about articles on various topics from Book Reviews, Residual Income and Affiliate Programs. James M. Lowe writes original articles about ">home business opportunities.. James Lowe's top article generates over 246000 views. to your Favourites.
Rod Davis has sinced written about articles on various topics from Site Promotion, Finances and SEO Articles. Rod Davis is an online marketing specialist who writes weekly articles his newsletter . You can find more great articles on articlemarke. Rod Davis's top article generates over 590 views. to your Favourites.