Let me start by saying that it is not sales copy. In most cases, if not all, sales copy articles are not even accepted into article directories. These directories are looking for good content articles that have something to offer their readers. They are looking for original content in a market that thrives on original content.This market demands it. The search engines reward you for it.
On the other hand, copied material will result in severe search engine penalties including loss of page rank and even blacklisting. Called plagiarism, the search engines take a dim view to this. Its not intended to be personal,but it is simply business.
The search engines main business is to supply information. Duplicate content and plagiarised articles only serve to gum up their efforts to supply that information. So they took steps to streamline their results. These steps involved identifying which pages were original material and which ones were not. Hence the penalization of duplicated material.
Of course, this is an over simplificaion of the process. The exact methods used by the search engines to determine that is a little more complex.
Now that we have covered what article marketing is not, let's take a look at what it is.
In one very real sense, article marketing is a form of niche marketing. They are being written to people who have interest in a specific subject (I.E. the niche.) The article marketer writes articles related to the market he is interested in. These articles can be specific concerns, tips, tricks of the trade, informative, how to, etc.
Of course,the articles have to make sense. If they do not, the reader will likely move to another while scratching his head wondering what the writer was trying to say. This, in turn, translates into a severe lack of traffic to the writer's site.
The point is that that articles are written in such a way as to keep the reader's interest without trying to sell anything. In this way the writer is establishing a relationship and building his own reputation as well. This increases the possibilties of high quality traffic to the writer's site. Why? The reader is interested in your site and what it has to offer.
The best approach to article marketing is what I like to refer to is the coffee table approach. With this approach, the reader is put at ease. After all, you are not trying to sell anything. Following that,you talk about a specific concern or topic. It is important that the articles do not sound like lectures. If you have any experiences to add, include them as well. Doing this, the writer is adding a personal touch to the work. It will be something the reader can relate to.
Include information that the reader can act on. This helps keep their interest and gives them the feeling that they can walk away with something of value.
Remember that keeping the readers at ease and giving value are two musts in article marketing today. Avoid sales letter approaches and talk to readers, not at readers. Share information without lecturing. It works. The more information you share, in the right way, the more readers you will have.
We will start with some advantages. The main advantage of using PLR articles is that they can be purchased in bulk at a very cheap price. There are many writers offering these articles either through a membership site or through outsourcing. I would say the average price for an article with exclusive rights would be around fifteen to twenty dollars if it were quality. The average price for five to ten PLR articles is somewhere around ten dollars. What this means to the niche marketer is that they can get enough articles to promote their many sites at a fair price.
It is virtually impossible for one niche marketer to write enough articles to effectively promote tens or even hundreds of niche sites; this is where PLR articles come into play. Many PLR membership sites offer hundreds even thousands of articles per month for their members to download at their will. The members are allowed to submit any of these articles to article directories and claim authorship as well as place links to their sites.
Now for the disadvantages of PLR articles. If you are a Webmaster yourself, you know about the duplicate content penalty that most SE's put in place. If they see the same content all over the place these pages will receive less traffic and they can even be de-indexed. This means this page in particular will no longer show up in SE results at all. The way to get around this is to modify the articles. So now you have a lot of articles that you paid a small fee for but they must all be modified in order to avoid the duplicate content penalty. For some this is a small feat, for others it is not worth the money to by PLR articles.
This duplicate content issue will not only hurt you as the publisher it will hurt the article directories in which you submit to. Article Directories can be a very valuable resource but it is extremely hard to figure out what article is un- modified PLR and what article is not. If an article directory is filled with mostly PLR articles it will most likely receive little SE traffic and be looked at as unimportant to the SE's.
So if you decide to go ahead and start a PLR campaign for your sites be sure to modify them as much as possible. The more you can modify the article, the more unique it will be, giving it a higher ranking in the SE's and we all know that means money in our pockets.
Both Sunny Kataria & Joshua Spaulding are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Sunny Kataria has sinced written about articles on various topics from Cars, How to Sell on Ebay and Ski Vacation. www.affilatemarketing.reprintarticlesite.comwww.press-release-profits.com. Sunny Kataria's top article generates over 9900 views. to your Favourites.
Joshua Spaulding has sinced written about articles on various topics from The Internet, Social Bookmarking and Recipes. Joshua Spaulding is an Author and Webmaster providing Proven Ways to including tips on. Joshua Spaulding's top article generates over 60500 views. to your Favourites.