Promotional products are the only marketing medium that engages five senses. Customers can see, hear, touch, taste and can even smell them. Promotional products are easily affordable and easy to prepare for shipping and receiving. Their impression is long-lasting and readily measurable.
It is wise to make these products an integral part of your marketing mix because they can help you in so many ways. Let's take a look at how you can benefit from using these products as part of your marketing strategy.
For example, you can use them to drive traffic to your tradeshow booth, or improve response rates on direct mail campaigns, increase referrals, improve return business, and improve employee morale.
Market research and statistics affirm the positive role that promotional products play in marketing campaigns. According to a recent study, 76.1% of respondents could recall the advertiser's name on a gift that they had received in the past 12 months. 75.4% of respondents said they kept their product because it was useful.
The research shows that promotional products can and do positively impact a company's sales. This research shows that recipients of these products have a significantly more positive opinion of a business and a more positive overall image of the company, and they have a higher likelihood of recommending the business or patronizing the business.
Thus, it is important for businesses to have promotional budgets integrated into their business plans, and if necessary to take the help of a promotional consultant. A promotional consultant develops solutions to marketing challenges through the innovative use of promotional products and is a resource to corporate buyers, marketing professionals and others wanting to increase brand awareness, tradeshow traffic, employee retention and more. There are more than 20,000 promotional consultant firms in the industry.
Suppliers manufacture, import, convert, imprint or otherwise produce or process products offered for sale through ad consultants. There are more than 3,500 supplier companies in the promotional products industry.
In case you are wondering how these products are used. Here are the top uses of promotional products today:
1. Promote goodwill/image
2. Reinforce marketing of existing products, services, facilities
3. Recognize employee performance
4. Generate sales leads
5. Promote trade show traffic
6. Introduce new products, services, facilities
7. Stimulate employee sales performance
8. Stimulate employee productivity.
To get these tasks done advertisers have been using the following types of products imprinted with their logos: wearables, writing Instruments, glassware/ceramics, recognition awards and trophies, emblematic jewelry, clocks and watches, buttons, badges , ribbons, sporting goods and leisure products, calendars, desk, office and business accessories, automotive accessories, games, toys, playing cards, inflatables,house ware items, tools and food gifts.
If you want to improve your marketing reach, then you should definitely consider marketing your business with promotional products.
Corporate promotional products are useful personalized items that are given away to promote a business product or service. They can be used in premiums and incentives programs, given as business gifts, recognition awards or commemorative items. Golf promotional products are particularly popular in the corporate world.
One of the reasons that promotional marketing campaigns are so effective is that, unlike other advertising mediums, the promotional product engages all five of the senses. The person that receives the giveaway can see, touch, and even hear or taste the promotional item in some cases.
Business premium incentive products are inexpensive, and the duration of their advertising impression far exceeds that of television or radio, at a fraction of the cost.
Here are some of the uses and benefits of custom promotion products for any business:
Printed promo products are often used to attract new customers and increase repeat business from existing customers. They are also used to create name recognition and promote a company image. Studies have shown that the use of promotional products has improved recipients' impressions and opinions of the companies involved in the promotional program, and helped to engender product loyalty.
Hot promotional products grab people's attention and can draw traffic to your trade show booth or display, increasing leads and prospects.
Use of promo products in the workplace has been shown to improve employee morale, employee retention, and increase employee productivity. They can also be employed to promote safety in the workplace, or encourage teamwork within the company or organization.
Customized promotional items can be used to express an apology for a lapse in service to your clients, thereby improving customer relations.
They can also be used to announce (and increase) sales. Imprinted promotion products have been shown to increase response to direct mail campaigns by up to 75%.
According to a recent study, over 76% of the respondents to the survey claimed they could recall the advertiser's name on the promotional product they received within twelve months of the promotion. Over 75% of recipients keep the promotional product because it is useful to them.
Another use for promo items is creating awareness for a given cause. We've all seen the pink ribbons to create awareness for the need to find a cure for breast cancer. Associating your business name with such philanthropic endeavors can boost the image of your company and help engender customer loyalty. Advertising that a portion of the profits will go to charity is a very powerful and widely used marketing strategy.
Given the above, it would be wise to have an advertising budget for your company that includes premium incentives, regardless of what type of business you're in. If you don't, your competitor who does have a promotional incentive program has a clear advantage. Why not contact a promotional products company now?
Isaac Rubens has sinced written about articles on various topics from computers and the internet, Fitness and Family Concerns. Get all of your logo-imprinted merchandise for promoting and marketing your business or event at the lowest prices here: . Isaac Rubens's top article generates over 1000 views. to your Favourites.