Winter is an ideal time to be doing promotions if your business has anything to do with automobiles. Whether you sell auto insurance, service brakes, clean and detail cars or have anything else to do with the auto industry, there are dozens of promotional items that are ideal for use as wintertime giveaways and incentives. Here are just a few of the top winter promotional items for auto concerns.
Ice Scrapers The quintessential wintertime driving accessory is the ice scraper. It’s a must have for every driver, so why not take full advantage of their need to advertise your business? There are several ranges of promotional ice scrapers that you can brand with your name, in prices from £.38. Some of them are so inexpensive that you can easily hand them out to each customer without going over budget. They feature a large print area for your logo or promotional message, and will guarantee that your customers will be grateful to your thoughtfulness each chilly winter morning. (Hint: these also make GREAT promotional items for cruise lines and travel agents. Who wouldn’t rather be on the Cote d’Azur?)
Car Emergency Took Kits If there’s anything worse than having your car give up the ghost on the side of the road, it’s having your car give up the ghost on the side of the road in the middle of winter. A car emergency tool kit is an ideal addition to your winter time offerings in a loyalty programme, or as a thank you to your best customers. Choose one with a heavy duty plastic case that can be printed with the name of your company, and a variety of tools that will help your customers out in any situation.
Isolating Flask Sets Appeal to warmth and luxury with a high range isolating flask and matching mugs for the executives on your list. They’ll warm your customers’ moods with the promise of hot drinks and warm friends, and keep them thinking of you all winter long.
Air Fresheners Air fresheners are great any time of the year, but are so easy to customize for the winter time and the holidays. You can order them in any shape, custom designed especially for your company. In the winter, choose those deliciously warm, heavy scents like bayberry and pine to keep car interior smelling festive and fresh. Your name will be dangling there right in front of your customers’ noses for a month or more.
Sun Shades Sun shades may seem more apropos for summer time promotions, but they serve just as well during the winter to shield from ice and snow. They also offer easily one of the largest advertising print areas of nearly any other promotional items.
If you want to be creative, there are many other winter time promotional items that can be suited to an automobile based business. You might consider a handy Mag-Lite to keep in the glove box, or a Mag-Lite and Swiss Army Knife combination.
Marketing is no longer restricted to advertising in print and digital media. Marketing firms are constantly working to find newer ways of advertising products; marketing professionals too are encouraged to think ?out of the box?. Promotional items like pens, t-shirts and CDs are fast becoming a cost effective way to increase market penetration of products without using conspicuous advertising techniques. Compared to traditional advertising media, promotional items are more effective and also leave a lasting impression on the target audience. People have a tendency of ?switching off? when they encounter advertising on the television, and print media is fast loosing its appeal. The demand for alternate advertising media has fuelled the popularity of promotional items. Promotional items have a subtle way of making an impression on the target audience. For example, a promotional pen might not attract the audience's attention at first, but there is a high probability that the pen will be pocketed and taken home. Unlike pamphlets and brochures, a pen will not be dumped in the nearest dustbin. Chances are, a promotional pen will make its way to the homes of many people and will thus effectively advertise the services or products printed on it. Promotional items are also far more cost effective when compared to traditional marketing methods. A 30 second primetime television commercial can cost close to $3 million (including cost of marketing and direction), in $3 million a company can create nearly 1 million pens that will promote their products. The chances, of 1 million pens achieving a higher market penetration is greater than a single advertisement that runs for just 30 seconds, on a single television channel. Similarly, clothing items like t-shirts and caps are usually taken home by people; promotional clothing items are also a great means of indirect marketing. For example, a t-shirt with an advertisement will be visible to not just the person who wears the t-shirt, but friends and family members will also notice the advertisement. In essence, a t-shirt can be a banner and advertisement medium rolled into one. Memory keys have also become popular corporate promotional gifts. Memory keys make for great corporate gifts as senior executives usually have to synchronize their data between more than one computer. Memory keys are useful and relatively inexpensive when compared to other forms of promotional marketing like full page advertisements in business magazines. Memory keys can also be used to target a specific audience. Similarly, branded shirts and expensive pens are also a popular way to advertise to a corporate audience. Unlike television advertisements that cannot be used to target a niche audience, promotional gifts can be used to target a niche audience and are ideal hand outs in conventions and meeting. Marketing is no longer confined to using traditional marketing sources; marketing is much more than advertising in conventional media. Compared to the other advertising methods, promotional items like caps, shirts, pens and CDs are cheaper, have a larger audience, and can be used to target a niche audience. Resource Box For more information on promotional items visit www.starapparel.com.au
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