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[P837]Pure And Natural Soap
by Jeffrey Dorrian, Jef

You run into an old customer at the grocery store. She tells you how much your soap has helped her husband's skin condition and you remind her that she can reorder from your website. You wonder if you will ever hear from her again. In today's super-hectic culture, convenience is the key to getting repeat orders from customers. It is very easy for one product or another to slip the mind of a customer even if they are fond of your product.

One of the easiest and most cost-effective ways for the handmade soap maker to keep in touch with customers is with email marketing. Start a product announcement marketing campaign. Send it once a month. If you do more than this, it can seem pushy, especially in the beginning of a marketing effort. When a customer buys from you offer them a 20% off coupon if they will sign-up for your announcement list. They will get the coupon via email, this way you will get a legitimate email addresses. Friends, family, neighbors - ask everyone you meet to join your list. Keep mini samples with you. It can be an icebreaker when you meet new people. Tell them that you give away a nice item once a month in a drawing from your email list. If this does not entice them to join, you are probably better off without them. As the list grows, your business will grow. Offer a nice sample item to customers who get someone else to join your list. This type of word-of-mouth advertising is the best type of advertising you can get. When you have a winner from one of your contests, be sure to announce it in your email.

All this marketing takes is some dedication, a few samples and some of your time. It does not take a large budget. If you happen to be the crafting type that does not interact with customers as well or as often as you would like, you might consider teaming up with someone who does. Handmade soap making and marketing are two completely different skill sets. We all have that friend or relative that seems to know everyone in town. This is the type of person who should be first and foremost on your sample list. You need not have a formal arrangement with this person as I'm sure if they genuinely like your product they will not be able to contain themselves when talking to their circle of friends.

If you decide that having some type of marketing agreement is necessary, be careful, as they can go awry very quickly. Keep it simple and don't make too many demands on this person as he or she is the one who is doing you the marketing favor. Remember their time is valuable also. Offer product in lieu of cash for their efforts. Manufacturer's reps typically get anywhere from 7% to 15% of sales they generate. This is a great way to go as you don't have to pay anything until a sale is made.

Once you get a customer, keep in touch with them yourself through your email marketing campaign. I have found customers generally like to talk directly to the crafter. Many customers are involved in a craft of their own and like to share experiences with other crafters. Having a monthly email list is a surefire way to expand your business at a very nominal cost.



If you like your soap natural, you are not alone. While there are many mass-produced soaps out there, natural soap is a nice departure from all of that. All natural can smell just as great as those manufactured soaps, but they are better for your skin as they usually are not nearly as drying or as irritating to your sensitive skin. Handmade natural soap can be purchased for those that want natural soap because they have sensitive skin or because they just don’t want to treat their skin with chemicals, which is what a lot of the mass produced soaps contain.

Natural handmade soap doesn’t have to be all that expensive, although some people think that it is and that is what keeps them from buying it. Often times, handmade all natural soap is actually cheaper than the soap that you can buy at your typical grocery store or drug store, because the natural ingredients are cheaper to buy. Handmade and natural soap can also be made by the consumers themselves, which can make it even cheaper to use and keep using! The great thing about buying natural soaps or making them yourself is that it is often cheaper and it often smells just as great as anything else that you could buy!

If you are looking for something that is clearly natural soap you should be sure to check out the ingredients and be sure that there isn’t anything in it that you are adverse to. Pure and natural soap usually does not contain harsh cleansers or alcohol that will dry out the skin. These soaps can be purchased in health food stores, online, or can even be made by you!

Grand Illusions was created by Nick Ronald and David Roberts in December 1987, initially with just one small store in St Margaret's, Twickenham. The mission was to promote gifts, cards and accessories of good design and taste at an affordable price - still very much the core business ethic to this day.

Shortly afterwards, they discovered and developed a paint range that was to transform their lives. In those days, painted furniture was something of a rarity, and a twenty two drawer chest painted in one of the new paints caught the eye of 'Homes & Gardens' magazine - the small feature resulted in over a thousand telephone calls and the seeds of the highly acclaimed furniture collection were sewn.

This also led to the publication of three Grand Illusions books on decorating techniques and design inspiration, published in five countries by Ebury Press and accompanied by guest appearances on BBC2's Home Front and various local BBC radio stations.

They published their first mail-order catalogue in 1990 which was immediately voted as one of the top 200 catalogues in a new worldwide review and several issues later, they were awarded the contract to operate 'Country Living by Post' on behalf of the magazine, in addition to their own unique programme.

Today, the company's activities are currently concentrated on their two stores in St Margarets and Shaftesbury, with mail-order, paint studio, trade-sales and distribution also located in Dorset. The team regularly exhibit at quality retail and trade fairs like Country Living, Top Drawer and the RHS Flower Shows at Chelsea, Hampton Court and Tatton Park. Their products are now available at quality retail outlets across the UK and some stores in Japan, USA and Germany.

The publication of this web-site sees the return to mainstream mail-order for the accessory collection, which is just one of the exciting developments planned for the near future - so watch this space.

Article Source : Email Advertising

About Author
Both Jeffrey Dorrian & Grand Illusions are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Jeffrey Dorrian has sinced written about articles on various topics from Work From Home, Health and Crafts. Jeffrey Dorrian is the webmaster at thesoapguy.com. He has been making handmade soap for six years. "Handmade soap is a little luxury anyone can afford". Premium
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