Throughout History we, as a civilization (not the 1st & we'll not be the last) have experienced a lot of war & unimaginable savagery inflicted upon us by leaders of various groups of individuals - who for various reasons - usually motivated by greed or fear - invaded the homes & lands of other people outside of their particular group.
Eventually entire countries came to be controlled by a single ruler & his family. Yes we know all this - I hear you say - the point I'm making is that throughout our development from primitive man - to the present day Society "needed organising". OK - the people should be protected from criminals, con men & fraudsters.- if they are to remain peacefully productive & therefore valuable to that society. But in reality - what has happened - & we all know this to be true - it's no great revelation !
"The Scum" - "Top Drawer" - murderers, thieves, con men, liars & deceivers(aka "Politicians") have "taken control" of our societies & are only interested in the population as a farmer is interested in the crops in his field. He'll keep 'em watered & fed - maybe - that will "keep 'em fertile" & produce more workers & eventual taxpayers. Then "the dictators" will waste that money waging war to try & grab or destroy other peoples property Supposedly - in the West - "we " have developed "Democracy" - supposed to be"Government by the people, for the people" etc etc. "Ouch!"
Have we been connned ? Have we been deceived ? You be the judge of that !
Nowadays we have allowed vicious unthinkng warmongers such as "our own" Phony Tony, George Bush & (in the news right now) - Robert Mugabe (another national dictator - Black "Gold") who has evidently had "Phony - - Tony" on his "payroll" for a long time --- " very crafty fellow this Mugabe chappee" - - "much low cunning - he very clever ". Far craftier - than "Our Tone". Personally I "believe" Tone is the "pits" - he was & still is as far as western politics go ----- for years now I've been saying "Our Tone & Mugabe - are like peas in the same pod" - "Our Tone" - if left to his own devices would flush this land of ours - down the pan -- pdq - for purposes of his own greed. He is (in actual fact) The Enemy Of The People - a despicable article. So many people were deceived by Blairs shallow & deceitful mannerisms, his plastic smile & phony "bon homie" - the mark of a despicable ar---ticle in thought,word & deed ! A being devoid of anything admirable - a traitor - no more no less. I say again - you be the judge of circumstance - Its your life, your future & your opinion that counts.
Meditation brings wisdom; lack of meditation leaves ignorance. Know well what leads you forward, what holds you back and choose the path that leads to wisdom.
Before I reveal this special real estate investing strategy to you, I want you to imagine you're hiring a front desk person at an office. You get resumes from two people, who on paper are exactly the same; education, experience, job abilities, the whole nine yards. They're commodities. Yet on the day of the interview, the first guy shows up barely on time and not very put together.
When you ask for his resume and references, he has to 'get them to you.' On the other hand, the second guy arrives 15 minutes early, looking fresh and neat. Before you can even ask for his paperwork he hands it over. At the end of the day, who are you going to choose? Of course you're picking the guy who gave you exactly what you wanted, even before you asked.
That same strategy applies to selling a house. This is the core of the 'Pre-Done Property Differentiator Technique.' If someone comes to see your property, give them all the information before they even ask for it.
My wife and I used this technique when we sold our home ourselves. When we went to the closing, the buyer; who'd been involved with dozens of investments and Real Estate transactions said 'I've never seen someone just so organized, just have everything so together.' I could sense from him that feeling of comfort and peace. There was no uncertainty in dealing with us and this property because I used this 'Pre-Done Property Differentiator Technique.'
TWO-SIDED SHEET STRATEGY
You're gonna present this 'Pre-Done Property Differentiator Technique' as a two-sided property sheet. Of course there's the standard information, address, age of the home, size, so on and so forth. But add things like the block and the lot. If somebody goes to a Mortgage Broker to get pre-qualified, or check some county records, that's something they're gonna need.
Next have an item by item factual breakdown of all the improvements and additions to the home, things that are 48 months or newer. Don't use the word 'old'. Use '48 months or newer,' as well as brand new items that are less than 1 year. Put everything from lighting fixtures to doors, moldings, windows, roofing, siding, anything that adds value. Give them the feeling that this is a new home. They have nothing to worry about.
The next section is absolutely critical, your fees. Not just your HOA, which obviously is standard, but your utilities. What's the electric, sewer, water, cable, internet? Who's the provider? If you have a property specific website, put that on this sheet as well.
MAKE IT PERSONAL
Most importantly add a personal note. I haven't seen anybody else doing it, but it's incredibly powerful. The more personal you make it, the more you're gonna invoke those Home Go feelings from them. People are more likely to hustle you hard on price when they look at your house as just a thing, a commodity. But when they see you as a person, they treat the negotiation differently.
When we sold our home, we referred to things like the breeze blowing from the back door on a lazy weekend. We mentioned the address and subdivision specifically. We also included our reason for leaving; wanting to start a family and move closer to family in Florida.
Buyers actually quoted the note and said 'Wow I want to feel like that in my home.' The 'Pre-Done Property Differentiator Technique' allowed us to sell our property in 10 days without a Realtor in an absolutely ice cold market.
Get a Mortgage Broker to work up some deals or some proposals in advance. It's so powerful and shouldn't cost you anything. Add a drawing or a layout of the home. Then when they go home they can say 'Wow I wonder what room I'm gonna take' and 'Grandma's clock would look so nice over here.' You'll really stand out.
When people area house-hunting they usually check out up to 5 properties in an afternoon. It's very easy to mix them up and forget where they went when. The 'Property Differentiator Technique' and this two-sided sheet makes it nearly impossible for them to forget your property; which has already put you ahead of the competition.
CONVENIENCE FEE
This strategy is so effective for you in selling your properties at a higher asking price, because people pay for convenience and comfort all the time. Buyers are not gonna put saving a little money over the surety you can provide. People buy with emotion and the emotion here is uncertainty.
You overcome those Home No's by creating that comfort for them, that peace of mind. If your facts and figures are in order, they feel like you're in order. It also makes other properties suspect. If you give them everything up front, then the next guy down the line doesn't, it makes the buyer worry that they're hiding something.
PROCRASTINATION INSURANCE
The 'Pre-Done Property Differentiator Technique' also gives you Procrastination Insurance. A lot of times the questions don't come up until the buyer has already gone home. Then they forget to call you or don't get around to it. The next day it's out of sight out of mind. Give them this worksheet to eliminate wonder and waiting.
The next major thing is that it puts the product in their hand. A long time ago I worked in security sales. A great technique we used is 'Walk and Talk.' As you're doing your pitch you'd ask buyers to hold the sign. If you could get them to hold that sign, 4 out of 5 times they would buy the security system. Psychologically when somebody physically has something, they don't want to give it up.
It's the same thing with this two-sided sheet. When it's in their hand, they're figuring out where their furniture is going to go, it's hard for them to walk away.
I hope you'll put some of these techniques to use right now so you can start selling your properties faster and at a better asking price. As I said before, it only takes about 18 minutes, and costs you absolutely nothing. So what do you have to lose?
Both David Newman & Damian Lanfranchi are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
David Newman has sinced written about articles on various topics from Sales Training, Marketing and Internet Marketing. The Author - David Newman is a business development webmaster and self development "guru". David has achieved his goal of Financial Freedom & his current goal is to help other "worthy types" to Achieve Their GOALS! Subscribe for FREE by sending a blank e. David Newman's top article generates over 33100 views. to your Favourites.
Damian Lanfranchi has sinced written about articles on various topics from Online Marketing, Real Estate and Home Management. Damian Lanfranchi has pioneered the R.E.I. Done-For-You Deals System, the only automated multi-media video marketing system that lets investors get deals with no work.Every week, he educates 1,000's of investors with his revolutionary techniques.. Damian Lanfranchi's top article generates over 8100 views. to your Favourites.