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The first is that you are actually using your list. The only way that I have ever seen to not get an unsubscribe is to never send an email. If you are not going to use the list why go to the time and effort to build it. So congratulate your self when you get the unsubscribe because you are actually using your list.
The second thing is that someone is opening your email. To unsubscribe they had to at least open the email and click the unsubscribe link. The good thing is that your headline worked and got them to open your email. Now if you are using dishonest headlines, (You have won, your account status, and other headlines along those lines) this is not a good thing and you are reaping what you have sown. If you are using a solid headline that matches your email and it gets opened this is a good thing. Your headline is doing its job.
The third good reason to be glad to get unsubscribes has to do with personality. Now here is a shocker (said with sarcasm dripping from the keyboard) Not everyone is going to like you or your writing style. Those that don't will unsubscribe. The good thing though is that if they don't care for your style you will never build a relationship with them. If you can't build a relationship with them they will most likely never buy from you. So each unsubscribe will make your list more targeted to people who actually like your style and are more likely to respond favorably to your offers that meet their needs.
So now you have three good reasons to no longer dread seeing that people have decided to unsubscribe from your list. Rejoice in the fact that you are actually making your list stronger and more profitable for you in the longer run.
As children adults would ask us what we want to be when we grow up. We would usually have a really great answer like: I am going to be an astronaut or a ballerina. But growing up requires a reality check and the longer we live the more dispassionate we become. In the online world being successful depends on you loving what you are doing and finding an online niche that taps into your passion.
When You are Following Your Passion it Doesn't Feel Like Work
Have you noticed that you can spend all day doing something you love and not feel tired? Yet you can do things you hate for an hour and feel exhausted. I experience this when I go to the mall. After 20 minutes of shopping my legs are weak and all I want to do is get out and take a nap.
There is no way to get around the fact that building an internet business requires WORK. Anyone who tells you it doesn't is either misleading you or they are doing something they really love and it is fun for them. The process is going to require time, commitment and patience just like any other business venture. Strap yourself in for the long haul and the learning curve.
If You Do what You Love People Will Want to Hear From You
When you do what you love you are already going to have a foundation of knowledge to share with other people. If you asked me about woodworking I wouldn't have a clue where to start discussing it. I don't have the foundation of knowledge and would need to learn a lot before I could start a woodworking site. If you start with something you love then you are already half way there.
It is Easy to Relate to Customers When You are Talking About Something You Both Love
When you love something it is easy to talk about and easy to talk with others about. Have you ever been with friends who went on and on talking about something. They may be so interested in the topic they don't seem to realize that you have absolutely no interest in learning about the complexities of gaul stones. Yet you may hear them having the same conversation with someone who is interested, and the conversation goes on and on. Focus on something you love and you will find a ton of people who want to get that information from you.
Once You Find Your Passion You Will Need to Build it and Market it
The reality is that once you have pinned down your passion there is a list of things you will need to be successful. Including a good website, tremendous marketing, widespread advertising, ongoing support, effective keywords, and lots of training. The list goes on and on but start with passion and the rest will follow.
If You Build It They Will Come
Now you just need to pull it all together and make it work. Fortunately there are a bunch of places online that are willing to help you do this. Some are better then others. Look around and do your research and you will find a company that will work for you.