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[R66]Real Time Mortgage Leads

by Jay Conners, Jay

Real time leads or fresh leads are for loan officers looking for quality in a lead, as opposed to buying quantity, otherwise known as buying in bulk.

If you are buying your leads in bulk, you are undoubtedly purchasing very old leads that have been recycled from lead company to lead company several times over.

Real time leads arrive at your door step within seconds of the prospect filling out the on line form and hitting the “submit” button.

Here is how it works:

1. A potential customer goes onto a website owned and operated by the lead company.

2. The potential customer fills out the on line form specific to what they are looking for in the way of loan type, loan amount, ltv, etc.

3. The customer than hits the “submit” button.

4. The on line form, now considered a lead, comes to the lead company web site.

5. The lead finds a matching filter previously set up by a loan officer.

6. Once the lead finds a matching filter, it is than delivered by way of e-mail to the loan officer within seconds of its arrival.

If you are sick and tired of hearing “I filled out that form months ago,” or “I just closed my loan two weeks ago,” than real time leads may be the way for you to go.

But before you go spending your hard earned money, be sure to research the lead company you are considering. Call and speak with someone in customer service, find out exactly how their system works. The quicker you can get your hands on the lead, the better your chances of closing the loan.

To begin with, without the internet, it would be impossible to even buy your mortgage leads in real time.

Real time mortgage leads are mortgage leads that are delivered directly to your e-mail account within a matter of seconds of the prospect submitting their on-line application.

The benefit of buying mortgage leads in real time is the amount of time you will save. You would no longer have to call numerous potential customers in order to get one application.

Real time mortgage leads are fresh and the prospect is waiting on a call from a loan officer.

With most internet mortgage lead companies, real time mortgage leads work like this.

You simply open up an account with the mortgage lead company and set up a filter specific to the type of mortgage leads you are looking for. ie: State, LTV, loan amount, credit rating, etc.

Once a mortgage lead is submitted by the prospect to the mortgage lead company and it matches your filter, it is delivered to you within seconds by way of e-mail.

Once the mortgage lead arrives in your mail box you should have the opportunity to view the lead before you make a decision to buy it. If the mortgage lead company does not give you this option, look for one that does.

Basically, all the work is done for you by the mortgage lead company. Once they deliver the mortgage lead to you, just make the call and take the application. It really can be that simple.

Article Source : business and finance high school

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Both Jay Conners & J are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Jay Conners has sinced written about articles on various topics from Sales and Negotiation, Marketing and Mortgage. . Jay Conners's top article generates over 40500 views. to your Favourites.

J has sinced written about articles on various topics from Sales and Negotiation, Finances and Insurance for Business. Jay Conners has more than seventeen years of experience in the banking and Mortgage Industry. He is the owner of , a mortgage marketing and resource. J's top article generates over 22200 views. to your Favourites.