The object to successful advertising is to find method of conveying your information, to as many people as possible, while keeping the cost on the advertising low to begin with. This is the easiest way to generate traffic, and retain your profits. Google Adwords is a great method of getting both of these objectives done and making your site successful. It is very important to try and maintain a low click through cost when trying to target the appropriate customers.
It is no secret that pay per click can really make you business swell with traffic and customers, by placing the highest bid on a keyword, or keywords you can get great page ranking when someone types your keyword into their browser for a search. If you have heard of Google Adwords you will know that it is not really a pay per click search engine, but a very powerful Google tool that can be used as an advertising template. It is said that the largest Internet based network for marketing is indeed Google. It is a global industry and is a very good way to get exposure on the Internet. If you are ever interested in the Google Adwords you can find it on just about every page that Google showcases, their ad can be found in a little rectangle by the organic search results that are free.
The basis premise of the Google Adwords realm is quite simple, the member makes their own advertisement, and then has to bid on a keyword, this key word will then trigger the next step of the process. The next step is where the appearance of the ad can be showcased, to the viewers online. A members site consists of approximately 25 words or characters, this will include spaces so be mindful, it will also allow for a description segment of up to 70 words or characters, again spaces included in the total so you must watch what you are using as description. The great thing about this feature is your site will be posted within just a few minutes of you submitting it to Google. It could even become one of the sites that are sponsored, where they will sit on the right hand column of the search engine pages.
Google’s Adwords runs a little differently than the standard pay per click programs, it is not entirely based on the bid you place on the keyword. It has other factors penciled into the equation, such as the click through rate x the cost per click. This in turn dictates what your page ranking will be in the end of the ratio. You will need a steady flow of traffic to your site prior to this method to be effective, so it is best to get a good game plan in motion. *****
64% Google
14% Yahoo
14% MSN
08% AOL, All the Web, and all others combined
Those are simple search engine usage statistics. While they might be accurate as far as how much a search engine is used there is a much bigger picture to consider, especially if you own a business Website.
Let me give you an example. I just met with a local florist last month to help him figure out why his pay-per-click numbers seemed so skewed. Although 70% of his visits came from Google Adsense, only 30% of his sales came from those leads. While MSN only supplied 28% of his traffic, it generated 64% of his sales. That's almost exactly opposite what you would assume. Why is this?
There are a number of reasons but here are the main ones...
1) MSN is the default search engine on any new Windows installation. With more people aged 55 plus getting new computers, they generally stick with the default home page of MSN.com.
2) MSN is often the preferred choice for many small business owners and working professionals due to the information available at a glance on the MSN.com home page, such as stock info, breaking news, and anything else you want to customize.
3) MSN has a higher number of users in the age specific financial sweet zones of 34 to 54 and 55 plus than Yahoo or Google. MSN also has more income earners between $30K and $100K than Google or Yahoo.
And a bit more generally, Google seems to be the cool place where kids, teens and tweens go for info. That's perfect if your business caters to this market but if you're looking for the credit card holder who has better stuff to do than surf the Web and wants to make the purchase and move on, then MSN is a good bet.
So how can you start to benefit in time for the holidays? (And yes. I know Thanksgiving is this week.) Here are your best two bets:
The Pay Per Click Method
You can setup an adCenter account at https://adcenter.microsoft.com/ and start getting targeted traffic right away. The drawback of course, is that you are paying for leads. The upside is that the chances of having kids click on your links just out of curiosity are pretty slim.
Organic Search Engine Optimization
MSN is the easiest search engine of all to get natural search engine ranking on and one of the more famous SEO experts, Dave Kelly, even developed a method specifically to get on top of MSN quickly, called Search Engine Loophole http://www.SELoophole.com ($67.) BTW, I found it also works on Yahoo for quick top 3 results.
So, to summarize, it's worth it to take a closer look at MSN. While it might not be the most popular in the world, chances are it is popular with those who want to buy what you are selling.
Both Frank Novak & Michael Small are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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