Yet you will still find some online businesses using very long domain names either because they don't know better or because they are piggybacking off a free website developer. Either way there is a reduced customer confidence in hard to remember domain names.
In some ways it would be like a business calling itself The Furniture Store Just Two Blocks West of the Chicken Place on 14th Avenue and Just East of the Convenience Store on Maple. We would much rather remember the store as Furniture Tech than try to remember a name that is 22 words long.
Imagine trying to visit a search engine and coming up with http://www.search.onlinesearch.investments.protocol.com/futures
It is amazing to me how many people will sacrifice a prominent domain name in favor of short-term savings. The end result is often a struggling business website because the business is buried in a labyrinth of sub domains.
With a variety of choices that allow the purchase of a domain name for less than ten dollars a year it doesn't make sense to simply exist as a tag on to another site. A simple redirect can allow customer to access your site (even if it's in a sub domain environment) through the use of an exclusive domain name that has some web branding punch to it.
One of the other benefits to having your own domain name is that you can then gain access to an email account that uses this specifically branded website name.
Should you choose web builder technology you can save money on site development and many will offer a domain name at no additional cost.
It is possible there are online businesses that have been in operation for an extended period of time and have never moved from the business environment in which they started. The end result is they may not be aware there are simplified and cost-effective ways to come out from the umbrella of a larger domain to a place where there is greater control and visibility.
Even if domain names are not that important to you it is highly probable your domain name does have an impact on potential consumers. Maybe it's time to research what domain names are available.
Why would something like this be needed?
It seems that most of the more obvious online names are chosen and it takes a bit more creativity to come up with a recognizable and easy to use domain name that reflects the core of your business.
The good news is you may not need to pay anyone to come up with a perfect name for your domain.
If you already know that your business name is in use on the web you might want to either alter your business name should you're business still exist in the startup phase. In you already have an established business you could go with some of the suggestions you are likely to find on a domain registry site, but this often lacks a personal touch.
Invite your family and friends to assist in filling a piece of notepaper with words or attributes that describe you and your business. Find words that may describe the collective nature of your store.
For example you might have a ceramic store where you hand paint and fire a kiln to create one of a kind gifts based on the clients request. For the sake of this experiment let's also say that you specialize in ceramic pigs, but sell other types of ceramics as well.
Start by listing either attributes or words that describe what you do.
Ceramics
Kiln
Paint
Hand-crafted
Gifts
Pigs
Flame
Fire
Paintbrush
Paint
OK, that's just a few words that may describe what is happening in your business. As of this writing the following web address does not exist, which is why I am using it as an example. www.firethepig.com
Maybe not a perfect name, but it would be easy to remember and in a clever and memorable way describes the specialty aspects of the store.
When you visit a domain registry you can keep checking to see if a new choice in name is available. In some cases businesses will also buy domain names that may be similar or ones that feature a different web extension such as .net or .biz. These businesses will then redirect visitors who happen to type in the wrong address to the main site.
With competitive rates for domain names it has become much easier to lay claim to multiple domain names.
The truth is you can find multiple online businesses that can assist you in site development, design, graphics, audio, content and even naming your domain. In most cases you can learn the skills through a little research and even a bit of common sense and save money for your acts of ingenuity.
In a matter of minutes you can assess your skills as a business and see if those skills and attributes line up to create an online domain name that will stick in the minds of your site visitor.
Your site name is important to the marketability of your site. It may not be in your best interest to simply take the first idea that is available. Keep the domain as short as possible and keep things memorable.
Scott Lindsay has sinced written about articles on various topics from Payday Loans, Computers and The Internet and Mens Health. Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at:. Scott Lindsay's top article generates over 1830000 views. to your Favourites.