"Teamwork is the concept of people working together cooperatively as a team in order to accomplish the same goals/objectives."
If you stop and think teamwork is one of the most important aspects of every business. There isn't a business that doesn't talk about the need to their team to work together. Why though is it viewed as so beneficial? The majority of us are programmed to think what is in it for me, what reward will I get, what leadership will I gain and what power over others will I have. Why then fight so hard to overcome these instincts?
Teamwork has a unique outcome when it is truly applied to a project or goal. When several people are working together with the 'what's in it for us' mentality things are done faster, more efficiently and with more innovation. We cannot all be masters of everything but we do have things we excel in. When you get a group of people together working on various aspects of one project you will find that what would have taken you hours or even days to complete only takes someone else a fraction of the time.
People specialize in various areas and struggle in others, experience teaches us the best way to do things so allowing others to do what has taken them precious time to learn will save everyone time.
Problem solving as a group also sparks your own mind. For instance I was in a meeting once where we were asked to come with our ideas and then share them with the group. I thought and thought and had a whole page of ideas for the meeting. I got to the meeting and realized that as other people spoke it triggered something else in my brain and I had another idea. By the time the meeting was done I left with 2 additional pages of ideas. Thinking together is effective because it triggers parts of our own experience we weren't able to trigger on our own.
Teamwork has great power in a workplace and all though we have to fight nature it seems to accomplish it, it is worth it. There are more ideas out there to be had, more projects and goals to accomplish and teamwork is an effective way to think, complete and reach them. It will take an extra effort in your business to create a teamwork environment but your results for doing so will improve your business.
A new iSuppli report finds two significant obstacles remain before digital signage advertising can takes its place among other bona fide media buys by advertisers and ad agencies: a lack of variable audience measurement techniques, and a quandary on the part of ad agencies about how to get paid for placing digital signage ads.
The report, "Digital Signage Ecosystem Report," by Sanju Khatri, principal analyst for signage and professional displays for iSuppli, outlines the opportunities for digital signage networks as well as the challenges that must be transcended before they realize their potential.
In a press release promoting the study, iSuppli identifies the problems and how they are related. According to the research company, "advertising agencies are very comfortable in the traditional arena of mass media and print advertising, and are not compelled enough to insert digital signage into the plans of their clients. More importantly, these agencies don't necessarily know what their commission will be with digital signage."
iSuppli goes on to explain that without an effective way to determine the number of consumers being reached by digital signage networks there is "no effective means" to show advertisers that the dollars they are spending on the medium are reaping a quantifiable reward. In other words, determining the return an advertiser can expect from an investment in advertising via digital signage networks is currently impossible. This lack of a way to measure ROI impedes the growth of the medium.
According to iSuppli, those participating in the market have begun partnering with organizations like Nielson, Arbitron and POPAI to develop metrics to make determining ROI doable. However, there seems to be little agreement about what exactly must be measured.
While the lack of audience metrics and the difficulty ad agencies have in determining how to get paid shouldn't be underestimated, there seems to be an overarching issue at play here -one that if addressed could reshape the conversation. Specifically, the entire notion of jamming the digital signage ad network medium into the box used to define and sell other media -in particular television- seems a bit misguided and stifling.
Granted, there is an incredible temptation to lump TV and digital signage together. After all, on the face of it -literally- they look identical. But the differences quickly become apparent when you get past their physicality and begin to consider much less superficial issues, such as how an audience consumes messages each conveys, the types of information, entertainment and commercials each display, where each physically resides and how much time viewers spend with each.
Simply attempting to count noses in an effort to support an ROI model built on the 60-plus year history of commercial television, seems to miss the point. Digital signage advertising networks are a new, different medium. They deserve their own unique formulas for determining ROI.
One component of that equation has to be propensity of a digital signage ad network "viewer" to actually buy something. Isn't a smaller audience with dollars in its hands and a desire to buy something in the very near term more valuable to advertisers than home after home of passive TV viewers who increasingly are skipping through their commercials with a remote control and a DVR?
In terms of the comfort level of ad agencies when it comes digital signage ad networks, who cares? Look at what Google has done in a matter of a few short years to ad buys. Single-handedly Google may have done more to call into question advertising business as usual than anything that's happened in recent memory.
Perhaps decisions about ads on digital signage networks would be better left to corporate marketing folks with expertise in point-of-purchase promotional displays. Certainly, that business resource has vast experience in determining the ROI of promotional messaging at the point of purchase when compared to an agency concerned about television.
To a certain degree, digital signage ad networks may have themselves to blame for these hurdles. Selling something new is often difficult, so it's understandable that there's a powerful temptation to draw analogies with the familiar when making their pitch to agencies. When it comes to digital signage and advertising agencies, the familiar is naturally television. To extract itself from that limiting, stifling box will require digital signage advertising networks to do much more than address metrics and commissions. It will require taking control of defining the medium as it's own, distinct entity and value.
Both Bart Icles & David Little are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Bart Icles has sinced written about articles on various topics from Body Building, Health and Disease & illness. Bart Icles knows the importance of working as a team especially in the workplace. He recommends visiting CMOE for more information on their and. Bart Icles's top article generates over 60500 views. to your Favourites.
David Little has sinced written about articles on various topics from The Beach Resort, Self Esteem and Personal Desktop. David Little is a digital signage enthusiast with 20 years of experience helping professionals use technology to ">expan. David Little's top article generates over 18100 views. to your Favourites.