As far as leads are concerned there are quite a few different types to choose from. There are live transfer leads, leads delivered to you by way of a filter, cherry picking leads, and real time leads.

All of the above-mentioned types of leads are not a bad choice depending on the type of lead you are most comfortable with.

However, before you go ahead and make an investment with a mortgage lead company, consider locating a mortgage lead company that sells their leads in real time.

With real time leads you will be purchasing leads that are fresh, or hot off the press and the customer will be waiting on your phone call.

With these types of leads you can guarantee on the quality.

These types of leads will provide you with applications and not rejections.

Keep in mind with real time quality leads you can expect to pay a little extra, so be prepared. But you will also have the peace of mind of knowing that you will have an interested customer that you can get on the phone and will allow for you to take an application from them.

If you find a lead company that is willing to sell you their leads for a dollar or less you can guarantee that they have been recycled a dozen times and are six months to a year old.

Of course the choice is yours, but before you make a decision on your lead source, investigate and consider real time quality mortgage leads.