eg: UK or Brides UK or Classical Art or Buy Music or Spirituality
 
eg: UK or Brides UK or Classical Art or Buy Music or Spirituality
 

Your Online Guide » Guide to Technology » Web Site Promotion

[R24]Rank In Search Engine
by Johan Krost, Joh
Page Rank (PR) is a Google generated indicator, a number between 1 and 10, which shows how popular a webpage is; with 10 as extremely popular. Somehow PR's measure of popularity has been wrongly interpreted as an absolute measure for Search Engine Ranking Positions (SERPs). However a high PR will not necessarily equal a high SERPs for your keywords.

As has been discussed here earlier, SERP depends on relevance of a webpage to a particular search term or keyword. PR on the other hand depends on the number of links pointing to a page as well as the PR of those pages from where the links are coming from. However as opposed to SERP, PR does not take relevance into high consideration.

For example a website about mobile phone ring-tones can be featured by a site like Google.com. The link from Google is a PR10, a high PR that greatly contributes to the ring-tone website's PR. However, this same link contributes rather weakly in improving the websites SERP for the keyword "ring-tones".

In contrast if a site about mobile phones, lets say Wikpedia.com/mobile were to link to the same ring-tones website; the link would greatly contribute to the website SERP on the keyword "ring-tone". This is simply because Wikpedia's webpage is more relevant to the keyword ring-tones than Google's website. And what do you know; Wikpedia.com/mobile has a PR of 6 which is not a shabby. This then would mean the ring-tone website would get both a PR boost as well as a SERPs boost, making a link from a relevant high PR site more valuable than a link from just a high PR site.

So in a linking campaign it is wiser to chase links that also contribute to your SERP rather than those that only increase the PR. In doing so, take three things into consideration; first and probably most important is the anchor link text. These are the words used to link to your website. In the example above if Google were to use the keyword "ring-tones" in the text link it would contribute both to SERPs and PR. However if they use the name of website as is usually the case it would mainly contribute to PR.

Secondly, target high PR and highly relevant sites as discussed above. This allows you to have few links pointing to your site yet strongly impact your SERPs.

Thirdly, work to increase the number of links pointing to your site. Sheer number of links from somewhat related sites can add up to a boost in your SERPs too. This is especially a handy tactic if you cannot get relevant and high PR sites to link to you. All in all chase a better SERPs rather than a better PR; they have more implication to your bottom line.

Interesting and informative articles are in big demand, so it would be a benefit to your site if you wrote as many as you can and distribute them among the article sites. Many webmasters jumped on the ban wagon when Really Simple Syndication was first introduced; it was a great way of gathering information and supplying content on your site.

If you rank high in search engines, your website are shown to a huge number of target users. When choosing keywords choose the keywords that have a medium high number of searches, this will give you a nice niche market to attack

On page search engine optimization are things that you can change on your webpage. If you're redesigning or starting from scratch and you have to use a brand-new domain for some reason, search engines do not have a schedule when indexing your site, some time you might need to wait a week and others you need to wait 3 months, it all depends on the number of links pointing to your site. Many search engines change their algoryhms and this can result in your ranking decreasing from the number 1 spot to the another spot which is not very favorable or in extreme cases disappear all together.

The common thing about many of these top sites is that they have plenty of good content and quality one way inbound links. It's a known fact that Google relies solely on your link popularity and content. Good ranking is completely impossible without the effective link optimization plan. Link popularity means getting one way or reciprocal links pointing back to your website which will improve your search engine rankings.

Back a couple of years when search engines were in their infancy it was very easy to rank well, all you needed to do was change the meta tags to the keywords and descriptions you needed and you site was ranked. Meta tags are not as important today, most of the search engines today depend on more sophisticated ways of ranking pages, one of the most important ways is link popularity.

It really comes down to this, get quality content for your website and create a link plan that you will stick with. Here are a couple of great methods you can follow when building links.

1. Write articles and submit too many ezine sites.
2. Post your links to as many directories as possible.
3. Trade links with other webmasters in the same theme
4. If you have time join forums a place your link in your signature.

By using these methods and creating a schedule that you can stick to will build your sites rankings in the search engines. Remember slow and steady wins the race. Try not to rush this process, of course everyone want to reach the top as fast as they can, but you are dealing with natural search engine search, if you want to get to the top quickly pay for advertising. There are many e-books written on this subject so search the internet and buy an e-book that tells you how to do this step by step.

Article Source : Resort Or All Inclusive Or Travel Or Promotion Or Couples

About Author
Both Johan Krost & David Fishman are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Johan Krost has sinced written about articles on various topics from Affiliate Programs, Flirting Tips and Site promotion. For more tips about search engine marketing visit at. Johan Krost's top article generates over 27100 views. to your Favourites.

David Fishman has sinced written about articles on various topics from Information Technology, Home and web development. David Marc Fishman is the owner of site and si. David Fishman's top article generates over 5000000 views. to your Favourites.
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