There is one indicator more than any other which determines the health of an economy and it is the Real Rate of Return. Furthermore this is the simplest of all indicators to understand because it determines the safety of assets. Next time you hear the TALKING HEADS discussing the nuances of the markets, filter what they say through your own understanding of the Real Rate of Return.
The Real Rate of Return is the one number that determines the safety of principal. It is calculated by taking the current BOND YIELD and subtracting the expected INFLATION rate from it. The result is the REAL return on giaranteed money from the government.
Interest Rates are on the rise as we have been expecting and this pressure has put a tremendous amount of pressure on the stock market. The essential simplicity at work here is very, very basic. If Interest rates on Bonds are yielding 5.14% and inflation is forecasted at 5%. The difference is the REAL RATE of RETURN, (in this instance we are speaking about .14%). The REAL RATE of RETURN is what sparks major rallies and declines on Wall Street.
The reason for this is that the Bond market is the largest financial market in the world. There are literally trillions of dollars invested in debt denominated assets. These investors are primarily interested in the security of their principal and taking as minimal risk as possible. They historically have been thrilled with REAL RATES of RETURNS that would be in the 2% - 5% annually. During the 1970's this indicator went NEGATIVE for a while indicating INFLATION was rising faster than interest rates and BOND INVESTORS actually had substantial negative returns. During this time there was much "screaming and gnashing of teeth."
It has always been my estimation that Federal Reserve Chairman, Alan Greenspan's key task is to keep the REAL RATE of RETURN as high as possible. HE has been extremely successful at doing this. If you read back over any history of the financial markets you would be WISE to view events through this indicator. The economic climate becomes remarkably different and people's opinions change dramatically when the REAL RATE of RETURN on the most SECURE investments is threatened.
A thorough understanding of this simplicity is necessary for success in any kind of investing as IT is the basic building block from which all other analysis is based. Although it is always difficult to forecast what will happen in the future, the one factor you can count on is that when THE REAL RATE OF RETURN is falling there is much SWEAT on the brows of Money Managers who monitor the trillions of dollars entrusted to them.
At this point KEEP YOUR EYES on this indicator and make your own forecast of INFLATION. You'll realize that your ANALYSIS can be better than the Big Boys.
Let's be careful other there!
No matter what changes major search engines make in the future they will always value the quality of web site content. Visitors and search engines thrive on content-rich web sites, but just having a lot of content on your site may not be enough to hold visitor interest. Therefore, your online objective should be Search Engine Friendly information that site visitors can use.
I'm sure you are aware that rich content alone is not all of what search engines use to favour web sites. Yes, you're right, back links also play a major role in page popularity. And what's the best way to get back links? You're right again, content... This is not the content on your web site it's external content that links back to your site.
No matter which way you choose to add more traffic to your site content will always be at the root cause. The reason content increases traffic to your web site is because everyone on the Internet is searching for information. This information exists in many forms including:
All of these external content types are opportunities to link visitors back to your web site. Develop a Web content plan for your marketing campaign that includes some or all of the above content types, and within a few weeks you'll see a noticeable increase in traffic.
Keeping Visitors at Your Site Longer:
Pre-selling, very simply, is the art of leading a web site visitor, who is more encouraged to buy after being comforted by a relationship with the words on your sales page. The goal above was to increase traffic to your web site via strategically placed content. Now, you'll find out what type of content visitors want to see at your web site.
To learn what visitors want, ask their opinion (directly or indirectly) and find out what they really need from your web site, so you can adapt your content accordingly. When a search engine spider indexes your web site it automatically searches your meta tags and web site content for information. And that is what you want visitors to do, stay long enough to find the information they are looking for.
Note: Internet surfers can tell in seconds if you're advertising to them in your web site content. It's better to ease the reader into the call to action instead of jumping in there face selling. Here's how you can make your web site sell less obviously: First thing to consider is the headline, it should speak out loud grabbing the attention of the reader making them want to read on. That's the absolute minimum content your web site must have to help sell your product or service.
Additionally, relevant key words and phrases can be related to content about your town and neighborhood, the local schools and shopping and cultural events. So, stop struggling with what to say and start using prewritten content; content such as letters, web site pages, real estate marketing reports, brochures, flyers, mailers, etc. As a result you'll convert more search engine traffic into sales as you add content built around keywords visitors use to find your site.
What you need to know About Web Presents:
Since you can get a web site, domain name, hosting, products or services and advertising for little money, why aren't more people making tons of money on the Internet? The answer is simple, they just don't know how. You need to know:
. How to get online publicity! . How to build a list of loyal customers! . How to respond automatically to prospects immediately! . How to write online ad copy that makes money! . How to drive traffic to your web site! . How to properly send bulk email! . How to brand your product or service! . How to know what advertising to spend your time and money on! . And much more...
There is definitely much to learn about web presents. And the most precious resource... your time... will have to pay the price. You see, unless you have lots of hours to invest in research, you can be assured that you won't achieve online success over night.
However, there is light at the end of the tunnel, in the form of free information on how to leverage all the inexpensive Internet resources to your financial advantage. But before you start making money online you need to learn how to successfully perform the tasks outlined above.
There are free training resources available that can show you everything you need to reap the huge benefits of Internet presents. Here's just a brief overview of how training can help you:
. Learn to build your own web site . Learn methods to build highly responsive traffic on a zero budget . Learn email techniques that generate repeat sales . Learn to convert traffic into buyers . Learn the essential advantages over your competition . Learn your Unique Selling Perspective to draw in customers . Learn to create compelling content . Learn to put it all together to make a living online, and more...
Now if you don't want to spend a lot of time learning the technical stuff to create web sites and set up your hosting account. Then that can be done by a Webmaster who will do all the technical work for you. All that will be left for you to do is pay for the webmaster's services and the above mentioned small cost for a domain name and hosting service.
Conclusion:
If you want to make money with a very small budget then you need to consider investing your time and a little money in the aforementioned. You will also want to spend time learning what you need to know to become a successful online entrepreneur. If you include these success ingredients into your daily routine then you have a fighting chance to become an Internet Real Estate tycoon.
Both Marc Guidry & Rupert Mamby are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Marc Guidry has sinced written about articles on various topics from Advertising Guide, Pregnancy Problems and Mortgage. Marc is a saavy investor and professional poker player who edits a poker column in his spare time. You can find more articles from Marc on his website and some great. Marc Guidry's top article generates over 9900 views. to your Favourites.
Rupert Mamby has sinced written about articles on various topics from self improvement and motivation, Social Issues and Silver Jewelry. Rupert Mamby is an Internet Marketer and Webmaster. His website at offers inexpensive Internet Real Estate and Free. Rupert Mamby's top article generates over 6600 views. to your Favourites.