Most network marketers and direct sellers prospect people, pique their interest, present the opportunity... and then go off in a huff when the prospect knocks them back. If you let your emotions get the best of you, you're doomed and you'll never experience any level of success in MLM. You'll get mad, frustrated, and eventually you'll quit. That's the reason most people never make any substantial money.

Success, however, is a simple choice. So if you're ready to succeed, here are 3 simple mindset shifts that will help you maximize your sales and recruiting.

1) Remember that you are a business owner and all businesses must market in order to stay in business. It's just part of the game, and I suggest you don't try to change the rules. (Unless you just want an expensive and very time consuming hobby)

The upside to belly-to-belly marketing is that you can create rapport much easier and establish better relationships than with traditional marketing methods. The negative side of this is rejection and dealing with knock bacs repeatedly. And those rejections can sting a lot, if you let them.

One way to let go of the sting is to realize that in marketing, most people are going to say no. I would be lying to you if I said that anyone (even the guru's) got a sale from every single prospect or lead, while you can increase your sales conversion by targeting better quality leads, you'll never win them all, it's statistically "Impossible". In fact, most marketing campaigns are considered successful if they can get a small percent of the prospects to say yes - a small percent!

Now I'm not saying that you should be happy with a closing ratio of a very small percentage, because in direct sales, it will be higher. But the bottom line is - MOST PEOPLE WILL SAY NO. That's part of the game. So don't get emotional when everything works out that way - it's supposed to.

2) Always look at DESIRE, and try to focus less on POTENTIAL which means nothing if desire isn't present. Success in network marketing requires recruiting people who want to succeed, not people who could succeed. But hang around any MLM crowd, and you'll hear distributors getting overexcited about the potential of their latest recruit. "He could be SO GOOD" in this business.

Here's the problem - all 6 billion of the people on this planet COULD be great in network marketing if they decide to. Everyone who can communicate can do well in MLM. But success is a choice; this is not about ability or individual persona. What a lot of people get frustrated about with potential, is the fact that most people are "Gonna's" not "Doer's".

So instead of setting your filter to attract people who have the ability to succeed (nobody will be weeded out), set your filter to notice and attract people who have a burning desire to succeed at all costs.

Recruit desire. Teach the skillset later.

3) Stop trying so hard. Recruiting can be effortless, if you make it that way. You've still got to take action, but there's a big difference between effort and action.

When you know your true purpose for working your business, and all of your actions are aligned with your values, the whole process can actually become fun - it doesn't feel like 'effort' at all.

The thing that makes prospecting and finding new leads 'difficult" is your emotional effort. But when you take the emotion out, there's nothing hard about it. You must target your market and segregate the ones who actually "WANT" what you have, then give it to them without any "Barriers" to saying no. Simple.

I'm not saying take the emotion completely out of the business, because everyone makes emotional buying decisions, so your offers should absolutely be drawing out the emotion of your prospect. However as far as actions work out, emotion is the enemy.

Armed with the right marketing mindset, you'll have all the success you desire in your MLM business.