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Your Online Guide » Startup Guide » Business Cards

[R17]Raised Business Card Printing
by Carla San Gaspar, Car
1. Digital Printing
The introduction of digital printing of business cards had merely changed the way people handle the printing processes. Digital printing had essentially worked to produce fast and easy printing processes. With digital printing businesses are able to print small number of prints just enough for their campaign and advertising. The prints of the business cards really show quality and high color print saturation. One good advantage of using this process is that you are able to print your cards only in times that you need them and it keeps you away from excessive printing of unused business card prints.

2. Offset printing
This process is known as offset lithography or offset printing. A common printing process in which the image to be printed is transferred from a metal plate to a rubber blanket onto paper. This process is applicable if you are in need of large number of business card prints. The common turnaround time given on this process is 2-3 days.

3. Custom Printing
This service is very much beneficial for those who wanted to impart an identity for their business. Through customization of your business card prints you are about to come up with a remarkable material that will be helpful in imparting a identity in the market. With the competition foreseen it is just a must for your business to have a good corporate identity. The process involves the printing and altering of some features in your cards and as well as coming up with a uniquely design business card prints.

4. Four color printing
The four color process printing simply involves the combination of the four standard colors – cyan, magenta, yellow and black. These colors are used in order to produce a range of colors and create color images. Colors are vital factors in creating an impressive material for your business. It is this factor that makes your clients turn their heads and be interested on what you are advertising.

Creating a business card for your advertising and promotion is no longer a burden to carry on. With the many processes to choose from you are able to choose for a process that will suit with your printing needs.

With the above mentioned processes, though they may give different methods in printing yet all of them are working out to deliver business cards with compelling prints. Moreover the processes can answer your needs for a quality prints. With the mentioned there is no reason for you why not got for business cards for your campaign and advertising.


Color is definitely one of the elements that make your business card printing project attractive to your prospective clients. Color often creates an impact in the moods, feelings and behaviors, so much so, that your target readers' reactions to your business cards depend on the shades you applied in your marketing tool.

Since the 1600s, scientists have made many studies regarding the visible colors. According to Newton, the colors that we see come from a natural prism when a pure light is passed onto it. This prism separates the lights into the different hues that we are now familiar with.

However, the resulting colors have individual wavelengths that cannot be further broken down to another level of color. Nevertheless, if they cannot be broken down further, colors were found to be capable of forming another shade when you combine them. Hence, we have the secondary colors such as the orange, green, and violet. When combined, colors are then regrouped to two forms – the metamer and the complements.

And in the Psychology of color, there are certain mixes that can be used to apply to your business card printing design to create an acceptable emotion from your prospective clients. Just like our facial features, the colors you use may reflect the emotions and impact you want to build in your target audience.

A particular color can have different perceptions from different people. That is why your business card printing color selection is relative to the target audience you desire. Nonetheless, despite it being subjective, there are certain color schemes that seem to invoke a universal response. You can use these colors to maintain a balance in your business card printing project that you won't be limited in your aim to reach the most number of clients.

Based on the color spectrum, your color choice also has different emotional impacts that range from one extreme quality to the next. The warm colors (which includes red, yellow, and orange), for example, suggest warmth and comfort in one hand, while anger and hostility in the other. In contrast, the cool colors (such as blue, green, and purple), are known to stir up feelings of calm, peace and serenity. But when seen on the extreme section of the emotional quadrant, these cool colors often hint on feelings associated with sadness and even apathy.

Still, colors are used to provide healing and therapy to many cultures. Colors are used to stimulate the body and mind, as well as the nerves, to purify and cleanse the body of inner spoils.

Although many skeptics see color as just that – shades to give aesthetic appeal to those who see them – many still believe in the power of color to provide them with ways to achieve a goal. Hence, using color to develop a more effective business card printing project can make a difference in getting you that aimed for success you've wanted for a long time.

Article Source : Pg. 15

About Author
Both Carla San Gaspar & Janice Jenkins are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Carla San Gaspar has sinced written about articles on various topics from Business Cards, Brochures and Marketing. More information related to and. Carla San Gaspar's top article generates over 27100 views. to your Favourites.

Janice Jenkins has sinced written about articles on various topics from Business Cards, Brochures and Marketing. . Janice Jenkins's top article generates over 550000 views. to your Favourites.
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