The history of Raymond Weil watches all began in 1976 when Raymond Weil himself created the company. He jumped on the opportunity at a time when the Swiss watch industry was at a bit of turmoil. To get the company off on the right foot, Raymond Weil decided on the designs of the products first collections. To go even one step further, he then personally introduced the collections to his prospective distributors in Europe.
In 1982, Raymond Weil's son-in-law, Olivier Bernheim, joined the company. It was perfect timing because the company was at a point where it needed to evolve into the competitive world with a global organization. Olivier was perfect for this because of his managerial skills. To start with he was in charge of the marketing and communications, which soon evolved into several new markets worldwide.
After 10 years, the company celebrated its anniversary in 1986 by launching the Othello collection, which was a combination of avant-garde technology and refined design. The ultra-thin timepiece played out to be a significant piece for the company because of the brilliantly crafted design and its symbolism of creative impudence. In 1988 the Traviata collection was launched, again bringing to life the impeccable innovation of Raymond Weil.
In 1989 Raymond Weil launched an unforgettable advertising campaign that brought the very nature of our world in accommodation with the spectacular timepieces. The campaign was shot in beautiful Iceland with amazing landscapes in the background. The campaign modeled the watches through water, earth, wind and fire.
1994 was a full year for Raymond Weil as it began by winning an award for the Precision Movements advertising campaign. It was this campaign that signified the image that Raymond Weis promised to deliver. From there, a new campaign was launched featuring the acclaimed photographer Lois Greenfield. Lois portrayed dancers in mid-air by adding black and white images to help project a campaign full of creativity and artistic modernity.
Between 1995 and 1996 Raymond Weil launched two new collections, including one of its most famous collections in 1995. Tango was so popular because of the appeal it offers to the mainstream consumer. It is truly a watch that is suitable for all tastes and occasions. In 1996 the new W1 collection was launched, which was comprised of an innovative timepiece that was fresh and vivacious.
In 1998 Raymond Weil was introduced to the luxurious and glamorous watch making as the Don Giovanni line joined the Raymond Weil collection. This would prove to be one of the most vital pieces to Raymond Weil's continuous success today with several different collections put out between the two lines.
From 2000 to date, there have been several advertising campaigns launched and a plethora of new timepieces and collections developed. It is Raymond Weil's dedication and determination to continuously modernize their watches and provide fresh and enticing timepieces that has kept them atop the finest watch company's in the world.
In a competitive market like the watch industry, every company has to do something to distinguish them from the competition. There are a number of luxury watch companies to choose from, and only the buyer can decide who remains successful and who fails. Here are four facets Raymond Weil timepieces aim to accomplish to separate from the rest.
1. Independence - One thing that has allowed Raymond Weil to stand out is its extreme independence it has developed over time. With this independence they have been able to decide on their own strategy completely by themselves without taking ideas from other companies. The reason for the independence is because it is family-owned and has been managed by the founding family ever since. The fate of the company rests solely in the hands of Raymond Weil.
2. Aestheticism - This is an important facet to the watchmakers of Raymond Weil. For every timepiece made, specific care is given to the design to ensure it is created to the best of its ability. With the extreme caution it is aimed at combining ergonomics, refinement and modernity all at the same time. The finishing result is distinguishable Raymond Weil timepieces that will impress all that see it.
3. Creativity - In order to remain a perennial watch company for several years it is essential you come up with new designs and models. Without creativity it is impossible to continuously impress year after year. Raymond Weil invests everything they can into creativity and designing the hottest and most eloquent timepieces on the market. It is creativity that separates the successors from the weak.
4. Watch-making - Above all it is watch-making that determines the quality of a company. With poor execution it is virtually impossible to impress buyers. It is the quality of the watch and the precision that can separate your company from the rest of the pack. Raymond Weil watches aim to accomplish precision, quality, reliability and nobility in all of their watches. It is this guarantee and delivery that has kept them atop the watch industry for several years to date.
It can be hard determining what to focus on when developing and creating watches for your company. Coming up with new ideas year after year and trying to satisfy customers is far from an easy challenge. But Raymond Weil has been able to do so with the four facets they focus on. Between independence, aestheticism, creativity, and watch-making, Raymond Weil timepieces have continued to impress buys worldwide.
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