American brand for over 8 decades producing high quality wagons and ride-on toys. The classic little red wagon has featured on numerous American movies and TV shows over the years making it instantly recognisable to audiences worldwide. The amazing Radio Flyer range is now available in the UK thanks to stylish kid’s retailer MonkeyShine.
Founded in Chicago by Italian immigrant, Antonio Pasin the Liberty Coaster Company (named after the Statue of Liberty) started building wooden toy wagons in 1917. The original No 4 Liberty Coaster was an overnight success in the United States, selling in huge quantities throughout the 20’s and 30’s. In 1930 the Company was renamed Radio Steel & Manufacturing. The first steel wagon produced was named Radio Flyer after Pasin’s fascination with the invention of the radio by fellow Italian, Guglielmo Marconi; and Flyer, which reflected his wonderment of flight.
During World War II the company assisted the war effort producing special oil cans known as Blitz cans for the US Army. This helped to cement the reputation of the company with the US public making the Radio Flyer wagon a family favourite. Throughout the second half of the 20th century, Radio Flyer became well known for the popular red flyer wagon. The quality of the company’s steel wagons ensured they were passed from generation to generation making them a common site on American sidewalks and back yards.
Today, in addition to the classic red wagon the company produces a wide range of children's toy vehicles, including rocking horses, bicycles and tricycles. The entire range still retains the inherent build quality and longevity that made the company such a success. The amazing Radio Flyer range has now been tested to ensure compliance with EU safety standards and is available in the UK through MonkeyShine.
The first Radio Flyer wagons were handcrafted by the 16 year old founder of the company, Antonio Pasin. These original wagons were made of sturdy wood using only the most basic wood-working equipment. By the beginning of the 1920s, the company followed the automotive industries lead and began manufacturing its signature wagon with steel. The first line of products, named the Liberty Line, included wagons, tricycles, and scooters, all made of innovative steel.
As the American economy slumped during the era of the Great Depression, Radio Flyer remained strong. The company was showcased at the 1933 World Fair in Chicago and used simple advertising campaigns to promote their little red wagon. In the mid-30s the now world famous company introduced a second line of coaster wagons, the Streak-O-Lite. The Streak-O-Lite was modeled after the sleek style of the Zephyr trains, featuring control knobs and headlights that really worked.
Between 1942 and 1945 the comapny, like many other American manufacturing companies, ceased production of their well known toys and spent their time manufacturing steel products needed by American troops during the second world war. Radio Flyer was awarded by the US Army and Navy for their high achievement in producing the much needed war materials. The companies notability for their war efforts boosted confidence in their products. The Radio Line of the forties included three unique wagon styles combining steel and the original wooden construction and a sleek steel scooter.
By the middle of the century, Radio Flyer was a household name. The economy was steadily rising and products of the baby boom era were enjoying Radio Flyer specialty wagons inspired by popular television shows like the Mickey Mouse Club. The company even introduced a line of garden carts to aid suburban housewives with their yard care. American's love of Radio Flyer continued to grow through the sixties as the company celebrated their fiftieth year.
With new logos and new product lines, Radio Flyer gracefully turned fifty. A new line of toddler walk-behind toys were introduced and the revolutionary Scat Racer ride-on toy became the envy of little racers everywhere. The next major shift in product line introduced the Ski Sled. This sleek sled was capable of carrying adult riders and featured a hand brake for added safety.
Over the next few years the company's line of products continued to expand. Those who enjoyed Radio Flyer toys as a child were now grown up with homes and children of their own. For these loyal customers, Radio Flyer introduced it's All Grown Up line of outdoor furniture and heavy duty wheelbarrows. With the nineties, Radio Flyer added plastic wagons to their product line and offered many of their classic wagons and toys with new all-terrain tires.
Today, Radio Flyer is the worlds leading manufacturer of not only wagons, but tricycles as well. The company and their creative toys have had a place in the hearts and homes of both the young and old for almost ninety years and now holds a place in the Toy Industry Hall of Fame as well. The company's imaginative creations will continue to grow with the times and remain a mainstay in childhoods everywhere.