Promotional coffee mugs can easily be decorated with a marketing message for creating strong and lasting brand recall.
Getting your company's advertising into homes and offices can sometimes be a challenge but not so if you give away something that is useful and free. Your promotional coffee mug can serve as your vehicle to maintain ?top of mind? presence in the minds of your clients making yours the first name they call the next time they are in the market for the products or services you carry. Another reason to give away custom mugs is that it is a relatively inexpensive means of advertising.
1.Commemorate events such as a product launch, store sale or tradeshow by giving people a promotional mug to remind them of the great time they had to associate positive feelings with dealing with your company. These positive feelings have been known to influence buying behavior by making people seek out your company because of the positive association they have from past experience.
2.As ?teasers?. Using promotional mugs to inform people of upcoming promotions by printing event dates and location. This way you ensure strong attendance for your company events because you can imprint a date on people's minds months before!
3.Drive traffic to your store. Believe it or not people will go a long way to get something for free. Adding a simple line to your advertising such as ?present this ad to get a free coffee mug?Use the promise of a free coffee mug as an incentive to visit your store. The increase in traffic will bring on an increase in sales not to mention that they are bringing home your advertisement through the promotional coffee mug.
4.Be remembered at trade shows. People are often overwhelmed at trade shows by the sheer number of displays they see. Its better if they associate your products with an object they received from you. Your custom coffee mug will remind them who you are, what you sell and how to reach you.
5.Employee rewards ? It does look impressive when you walk in to an office and the employees use mugs imprinted with the company logo and name. Makes you feel like you're in a Fortune 500 company. That gives a strong first impression and a great image of you.
Equally important is what you choose to print on your promotional coffee mug. If you're well known maybe you can go by with just a logo but we recommend you put in as much information as possible without detracting from the beauty of a mug. Include your logo, contact details, name and website always.
In today's era of fierce competition, it is only natural that advertisers and marketers are coming up with innovative methods to promote their businesses. Using promotional items is undoubtedly a traditional marketing strategy, but companies are regularly fine tuning it to create the desired impact on customers and thereby attract them towards their products and services. One such development is the use of personalised coffee mugs as promotional tool.
The benefits of giving promotional coffee mugs
An attractive and usable item: The coffee mugs score over other promotional items in that while other items like pens, magnets, and calendars are considered mundane, coffee mugs are accepted as special. It goes on to reflect the value that you give to your customers. When customers receive a coffee mug in the mail from your company, they will see how much you care for them. They will love to use them everyday. What's more, it will always remind them of your company whenever they see it on their shelves. Effective communication tool: Promotional coffee mugs allow companies to effectively communicate with the customers. Just getting your company logo flashed on the branded mugs and offering it to your customers on occasions can help your brand establish an emotional rapport with them.
Helps you stand apart: The more the utility value of the promotional products, the more is the possibility to stand apart from the ordinary items. Coffee mugs have a great utility value. After all, beverages are essential both at home and office. Many companies offer promotional travel mugs to their customers, as they want to offer the maximum utility to them.
Customisable: You can personalise coffee mugs for greater appeal. For instance, you can personalise them by printing your company name, logo or your brand message. Majority of people know companies through their logos. So, printing your company logo prominently on these coffee mugs is important. As for the type of messages that you can type, you can opt for congratulatory messages, season's greetings or other quotes which you find suitable for your company.
What's more, if you are launching any new product, you can also inform customer about it through these personalised mugs. These promotional mugs can be distributed at trade-shows, exhibitions or in your showrooms.
What great way to remind your customers of your product and company than reminding them of your concern through a customised coffee mug. After all, we all love to sip our favourite beverage in our personal mugs. So, why not gift each one of your existing customers a customized coffee mug?
Both Remy Lebeau & Douglas Gregory are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Remy Lebeau has sinced written about articles on various topics from Finances, Business Marketing and Business Promotion. Remy is a Promotional Adviser specializing on , , an. Remy Lebeau's top article generates over 1000000 views. to your Favourites.
Douglas Gregory has sinced written about articles on various topics from Coffee Advantages, Nutrition and Marketing. Douglas is a expert and has been associated for many years with promotionproducts.com.au, the leading industry supplying superior quality prom. Douglas Gregory's top article generates over 27100 views. to your Favourites.