Lots of websites owners are aiming to get a high PR or page rank. They are using the page rank of a site to determine its popularity. Others are hiring individuals to build inbound links for them just to get a high PR while others are paying a lot of money to other companies for link building campaign.

SEO stands for “Search Engine Optimization” and not “Page Rank Optimization”. Website's owners should be aware of it. Having a high pr does not mean having a high search engine placement for competitive keyword or phrase as well.

Search engine optimization requires a lot of web site tweaking and customization aside from inbound links. Every page of your site should target a main keyword or phrase and the content of every page should support the targeted keyword from title to body content.

Consider making a research about proximity, prominence and keyword density as well for optimizing your web site's pages. Once you finished optimizing every page of your site then that's the time for you to plan your link building campaign as well.

Few web sites with related content pointing to your site has a better impact or points compare to dozen inbound links without any relation to your site.

I will discuss about different kinds of building inbound links on my next article……