They understand how to advertise. Plain and simple, they have created their business because they know that advertising works, and getting their brand name in front of your eyes is the single most important thing they can do. Not only to grow their business, but also to maintain it.

How is this any different from traffic exchange advertising? It's not.

What programs are the most successful online? The ones that are promoted the most? Maybe. The ones that generate the most money? Could be. Personally I think it's because the owners of the business understand the importance of getting their message across to as many people as possible, and as often as possible.

What about that old tale that says you have to have 100% unique percentage in a hit exchange? Hogwash. In fact, I would prefer to have my sites seen quite a few times over, because it shows those few people surfing, I am advertising MY business and you are going to hear my message and see it.

Give it a try. Take whatever business you are promoting, and focus on it. Promote it as heavily as possible for the next week or so, and check your results. Do not promote 15 different pages, do not promote 10 different money makers. Pick one and concentrate all your efforts on it.

I myself am trying to adopt the concept of branding for my businesses STRICTLY in the hit exchange arena, and it's become a very powerful tool. Focus on one thing, work your tail off to brand it to you and do not slow down. You may be very surprised at the results.