A more ethical approach to business is one of giving value first. Imagine no telling, selling, convincing or explaining. Business success is as simple as sharing who you are, being your best, and coming from a place of caring. Do that and you'll get back tenfold what you give.

Albert Hubbard once said, "People who never do more than they get paid for, never get paid for any more than they do." And Winston Churchill really "got" the secret to business success too. He said, "We make a living by what we get, but we make a life by what we give." At the heart of this is the idea that we need to give value first, in order to receive.

Here's how that translates to your brand:

Do you know what your gifts are?
Do you share generously with others?
Do you communicate the essence of the value you offer in a way others get it?

The essence of a business/client relationship starts from a place of trust. In order for that to happen, people have to first be introduced to you. Then you have to give value. Then you have to follow up and create a relationship. Once they see the value in what you are offering, they will reciprocate by giving you their business. It's a win/win situation.

What are some ways that you can give value first and build trust?

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Ask yourself what you are giving in business? Put yourself in your customer's shoes and see what you offer through their eyes. Would you be thrilled with your level of service? Would you like doing business with you? Would you be happy with the level of quality and professionalism?

The truly great man is a servant and not a master. I find that the more I give, the more there is to give. That's the heart of my brand. -- Is it yours?