For these reasons, articles are extremely valuable marketing tools when building and maintaining a private practice, whether you're a coach, consultant, psychotherapist, attorney, massage therapist, organizer or other professional. If you don't have the time to write articles, or the idea brings out all your "I can't do that!" gremlins, you still don't have to miss out on the opportunities that articles bring?just outsource!
How specifically can you use articles? Here are 10 great ideas-both online and in print-to get you started.
1. Submit them to your local newspaper or other local publication (parenting magazine, community journal, etc.). Get creative as you brainstorm the types of print publications that might run your article.
2. Print articles in a tri-fold brochure format or on a flat 8.5 x 11 sheet. Use colored paper for better eye-catching qualities. Be sure to include your name, contact info and maybe even a photo and/or logo. Stack copies of these in acrylic holders in your own office-but more importantly, in the offices of other professionals to generate referrals.
3. Create themed "sets" of articles: relationships, career transition, communication, personal/professional growth, etc., and use as above. Keep topical files and give or mail them to clients as needed.
4. Place articles on an "Articles" or "Resources" page on your website. It gives excellent content depth to your site and lets people know where you're coming from.
5. Create an e-book of one, several or all of your articles. Give it away on your website in exchange for people signing up for your ezine or as a bonus for those who buy your product or services.
6. Send your articles to online article submission sites, where they will be distributed and placed on websites throughout the Internet to help drive traffic to your website. It's a mini-industry all its own, and will require a little bit of learning. Just google "article submission," and away you go!
7. Use them in your own newsletter or ezine. People want what you know!
8. Stuff them into informational packets, press kits or proposals of any kind. Again, this adds depth to your material, and shows you as an expert in your field.
9. Hand them out to your groups and/or workshop participants. Relevant articles (with your info on them) serve as solid, gentle "touch points" with people who might be considering using your services.
10. Create catchy headlines and then tack them to community event bulletin boards.
This is just a start. Perhaps it will get your creative juices flowing. Remember always to include your name and contact information (at a minimum) on every article. You may want to include a photo, call-to-action for services, etc.
Articles offer valuable information to readers. When you use articles to market your practice, you've started your relationship with the reader by offering the gift of the article. And a gift is always a good place to start any relationship.
This article comes from years of practice and common sense. It has been put together from 52 years of life training and 37 years of networking and tips I have received from others. The biggest help took many years to sink in but came from my father, "put your mind in gear before your put your mouth in gear." Thanks Dad.They do work and they will help you if you not only read them and place them into your head, but make them part of your heart.
There is so much to know about conversation that anyone, even I, could ever realize. You can go though watching talk shows; radio programs; clubs dedicated to public speaking; ordinary conversations; certain rules still apply when it comes to interaction through words. It may sound tedious, I know, but even though it's your mouth that's doing the work, your brain works twice as hard to churn out a lot of things you know. So what better way to start learning to be an effective communication is to know the very person closest to you: yourself.
1. What you know. Education is all about learning the basics, but to be an effective speaker is to practice what you've learned. My stint as guest at every Toastmasters' meeting I go to taught me that we all have our limitations, but that doesn't mean we can't learn to keep up and share what we know.
2. Listening. It's just as important as asking questions. Sometimes listening to the sound of our own voice can teach us to be a little bit confident with ourselves and to say the things we believe in with conviction.
3. Humility We all make mistakes, and sometimes we tend to slur our words, stutter, and probably mispronounce certain words even though we know what it means, but rarely use it only to impress listeners. So in a group, don't be afraid to ask if you're saying the right word properly and if they're unsure about it then make a joke out of it. I promise you it'll make everyone laugh and you can get away with it as well.
4. Eye Contact There's a lot to say when it comes to directing your attention to your audience with an eye-catching gaze. It's important that you keep your focus when talking to a large group in a meeting or a gathering, even though he or she may be gorgeous.
5. Kidding around A little bit of humor can do wonders to lift the tension, or worse boredom when making your speech. That way, you'll get the attention of the majority of the crowd and they'll feel that you're just as approachable, and as human to those who listen.
6. Be like the rest of them Interaction is all about mingling with other people. You'll get a lot of ideas, as well as knowing what people make them as they are.
7. Me, Myself, and I Admit it, there are times you sing to yourself in the shower. I know I do! Listening to the sound of your own voice while you practice your speech in front of a mirror can help correct the stress areas of your pitch. And while you're at it you can spruce up as well.
8. With a smile A smile says it all much like eye contact. There's no point on grimacing or frowning in a meeting or a gathering, unless it's a wake. You can better express what you're saying when you smile.
9. A Role Model There must be at least one or two people in your life you have listened to when they're at a public gathering or maybe at church. Sure they read their lines, but taking a mental note of how they emphasize what they say can help you once you take center stage.
10. Preparation Make the best out of preparation rather than just scribbling notes and often in a hurried panic. Some people like to write things down on index cards, while other resort to being a little more silly as they look at their notes written on the palm of their hand (not for clammy hands, please). Just be comfortable with what you know since you enjoy your work.
These suggestions are written so that any one can under stand them, but I've learned to empower myself when it comes to public or private speaking and it never hurts to be with people to listen how they make conversations and meetings far more enjoyable as well as educational.
Learn to listen like a teddy bear, with ears wide open and a mouth closed tight. Learn to forgive like a teddy bear, with an open heart, not caring who is right. Learn to love like a teddy bear, with arms open and imperfect eyesight.. Do not ask for your life's load lightened but for courage to endure. Do not ask for fulfillment in all your life. Do not ask for perfection in all you do but for the wisdom not to repeat mistakes. Finally, do not ask for more before saying "Thank you", for what you have already received. If you are looking for somebody to blame, look in the mirror. There is no challenge that can not be met and dream that can not be achieved.
Both Linda Puig & Robin Rushlo are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Linda Puig has sinced written about articles on various topics from Marketing and Communications, Fitness and Manchester Travel. Linda Puig is a newsletter marketing expert, a writer with nearly 30 years? professional experience and president of Claire Communications, which provides high-quality, low-cost articles to busy professionals who don't have the time or inclination to writ. Linda Puig's top article generates over 5400 views. to your Favourites.
Robin Rushlo has sinced written about articles on various topics from Marketing and Communications, Internet Marketing and Coffee Advantages. "Dr. Robin", the well known MLM Radio personality is and has built his "honorary" doctorate in the Network Marketing world and has had experience in numerous other network marketing companies. He is a nationally recognized expert in the network marketing. Robin Rushlo's top article generates over 110000 views. to your Favourites.