Here are a few tips to help you determine lead quality.

When you are deciding which mortgage lead company you want to do business with, be sure to call the company and speak with someone in customer service.

Find out how they obtain their leads. Too many times mortgage lead providers are obtaining their leads through third party vendors and recycling them at a profit to unassuming loan officers such as yourself.

The mortgage lead companies that can produce the highest quality leads are the ones that obtain their leads through lead generation web sites they own and operate on their own.

So narrow your search to those mortgage lead companies. Chances are, they have the ability to deliver fresh quality mortgage leads.

Also, look for the lead companies that allow for you to view their leads in their entirety before you purchase them. This is also known as cherry picking.

These leads should have all the applicable information on them to get you started including an application date.

The comment section is also very important because many times a client will give a clear indication as to what they are looking for. This can help you in making your decision to buy the lead.

Also, look for the lead companies that ask very little of you in the way of commitment. Such as a low deposit requirement, or without the extra fee’s involved with buying in bulk or setting up filters.

In short, it is very important that you do your homework and educate yourself before you invest with a mortgage lead company. It can save you a lot of money and it can make you a lot of money.