This
doesn't mean you need to allot 75 percent of your budget to printing costs,
presentation slides and a Web site. But it does mean you need to put deep
thought into the cohesive image you want to present. "Sit down and make a list
of everything you're going to need each time you make contact with a prospective
customer or client, including a stationery package, brochures and presentation
tools. If you can't afford to print it all at once, at least work with a
designer and a copywriter to create the materials so you have them on disk.
 
If even this sends shivers
down your bank account's spine, find creative ways to deal with it: Hire an art
or marketing student from the local university, or barter your services with
other home based entrepreneurs.