Repositioning your
opt-in offer to boost your opt-ins and build a bigger list of loyal subscribers.
Your opt-in offer is your tool for gathering your customers' e-mail addresses
and building your e-mail list, which allows you to regularly keep in touch with
your subscribers, build relationships of trust and loyalty, and sell them your
products or services.
But did you know that
where your opt-in offer appears on your site can have a huge impact on how
many subscribers you attract?
If you don't use a long
sales letter, test placing your opt-in offer in as prominent a position as
possible on your home page--the top left of a page is where visitors' eyes are
often drawn first. At the very least, test placing your opt-in in the "top fold"
of your home page--the area of screen first visible to a visitor before they
scroll down the page.
If you have a long sales
letter, you should test placing your opt-in offer within your second "page" of
text--after you've grabbed your visitors' attention by identifying a problem
they have and established your credibility by impressing them with your
credentials, experience and glowing testimonials from happy customers.
You should also test
placing your opt-in offer on every page of your site so it's always in front of
your visitors, and try placing it in a "hover ad". The more sign-up
opportunities you provide, the more subscribers you're likely to get. Test it
and see.