. Niche it. Make sure you're targeting a highly defined niche audience-don't
try to sell to everyone. You can get a lot more money showing life insurance
agents how to get more customers to buy $250,000 policies than you can trying

to sell a product on generic sales skills improvement.

· Solve a problem. Make sure your info product hits a problem that members of

your target audience will do just about anything to solve. The more intense
the problem, the more likely they'll pay to solve it.

· Give them a taste. Give people a taste of what you offer in your info-
product by providing a sample. Just as the wholesale clubs get you to buy
tater-tots in a 50-pound bag by giving you one to try, you can induce people
to buy your information by letting them read the first chapter or listen to
the first few minutes of an audio file.

· Entertain them. People hate to be bored. Increase the power of your product

by adding humor, drama and other entertainment elements that make them want
more. Doing this will not only help with future sales to satisfied customers,

but will also keep your refunds down and increase word-of-mouth advertising.

· Keep it evergreen. Don't make the mistake of creating a product that hits a

fad or a fleeting market. Create info products that can be updated with very
little effort. This allows you to create a product once and keep the sales
rolling in for literally years to come!