The main reason people are online is because they want and need information and that is exactly what newsletters provide. Newsletters are mostly delivered via email, some however are delivered as HTML pages. Newsletters which are delivered as HTML pages still utilize email, as the webmaster will email subscribers notifying them that a new issue is ready.

There are many advantages of starting your own newsletter, however newsletters do require a bit of work to get started and maintain so they may not be for everyone.

The two main advantages are:

- Being able to maintain regular contact, and
- Being able to build a relationship with your subscribers

Newsletters allow you to maintain regular contact with your website visitors, this is vital to success, because rarely do people buy on there first visit, in fact people usually have to be exposed to an offer several times before they actually buy. A Newsletter allows you to keep the connection with your site visitors, reminding them of how your product can benefit them.

Newsletters give you the "excuse" to send potential customers emails packed with articles and of course your sales message. They are great for building trust and relationships online, if your newsletter provides regular quality content which your subscribers can really use. As they become more familiar with you, your subscribers will begin to trust and value your opinion. This is important as developing relationships is vital for any business.

The other often-overlooked advantage of having a newsletter, is the income it can generate, not from selling your products and services but from selling advertising space in it. You do need a medium to large subscriber base before other businesses will be interested in advertising, but this is not that hard to achieve, especially if it is regularly full of quality content. You can easily earn a few hundred dollars every month just from ads once your subscriber base is above 10,000 readers.

Your subscribers will eventually become your customers if they trust the information you regularly send them. This is your ultimate goal: turning your subscribers into customers. Remember, if you help people online, eventually they will buy from you.

Running your own newsletter can have a very positive impact on your website and online business. If you wish to see the full potential of your newsletter, be prepared to work at it. However, you will find the rewards to be well worth the effort.