Personalized towels are a basic need in the hotel and resort industry. In this age of recession, when the hotels and resorts are cutting down on amenities to keep costs manageable, newly laundered promotional towels, lavender-scented pillows, the softest bed, and the warmest blankets are some of the necessities that should not be sacrificed. The most discriminating guests can do without the Wi-Fi or a fruit basket but they will care more about having clean promotional towels within reach when the need arises.

More than a necessity, promotional towels also serve as a visual reminder of a brand. Spas, gyms, and country clubs will find that having personalized towels is to their advantage. Because some guests can be a bit sensitive when it comes to using towels supplied by the club, gym, or spa where they go, these facilities might want to give out personalized towels to those who avail of membership. These may be bundled with a custom bag that contains a keychain, sports bottle, membership car sticker, or whatever may be deemed appropriate for the business.

The use of promotional towels is not limited to the hotel and resort industry. In schools and universities, custom towels have evolved into being one of the major sports paraphernalia, although they were primarily meant for the personal use of college and university athletes. Back then, owning apparel in team colors was a special distinction. Today, it's a distinction shared throughout the university, as rabid fans bring imprinted towels in school colors to the stadium and wave it during a game. In addition to university jackets and pennants, some schools now offer imprinted promotional towels as part of school memorabilia.

Companies will find that luxury promotional towels, especially those made of long-staple cotton, are personal items that make great corporate gifts for any season. Given en masse, they are a perfect choice of presents for female and male recipients, as long as they come in neutral colors. Promotional beach and golf towels are befitting giveaways for corporate activities such as beach outings and golf tournaments.

Truly, custom imprinted towels are more than just personal items. They are also effective marketing tools.