A website that appeals to the visual senses of customers surely is a strong marketing tool in itself. But sometimes myths surround our thinking and as a result we become bias about the designing aspect.
Common misconceptions about website design
It is a common myth and belief that a website that is designed well essentially contains good graphic designs. In other words use of color, sound, animation and graphics are mandatory for a good website.
Many websites install a big decorative graphic design on their web page, without any specific relevance to their website nor provide any relevant information to the users. Such designs take too much time to load creating boredom and giving the visitors chance to skip your website. This does not imply that you should not have decorative graphics but keep it short and simple. Discuss with your web designer what are the options and their online effect.
Yes I agree that content is the king of any website, but it is not possible to design a website only with content and not any images or graphics. Only content will be very boring and would lead to fading of visitors? attention very soon. However it does not imply that a site should be loaded excessively with pictures. Application of sound, Java, animation, graphics, etc can be combined with web content. Expertise lies when you combine both content and graphics in such a way that they complement each other without creating any loading problems.
How much percentage of space should be allotted to content and graphics on a web page depends on the nature of the business your website is dealing in. For instance a website dealing with any academic details would have more text content, whereas if it is about a music school, comics, shopping portal, etc the amount of images would be more than content.
Contact your web designer for getting tips over how to make a web page look more attractive and appealing. Color combination plays significant role in every website, the most preferred one is black text and white background. This color combination is very helpful for readability purpose. Hiring a well experienced website design company always helps as they know the value of your hard earned money and guarantee maximum ROI.